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Mautic (open source)

Score9 out of 10

20 Reviews and Ratings

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What is Mautic (open source)?

Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the Acquia Digital Experience Platform.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Mautic (open source) has to offer, as determined by TrustRadius' reviewers.
Based on 20 ratings of Mautic (open source)'s features
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Top Performing Features

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.5

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.5

  • Event/webinar marketing

    Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

    Category average: 8

Areas for Improvement

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 9

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.6

  • Integration with SugarCRM

    The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.7

Reviews

What users are saying about Mautic (open source).
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Best option for long-term development

Peter Verkooijen
Managing Director at Modified Ventures (1-10 employees employees)

Use Cases and Deployment Scope

We are using Mautic as our CRM and marketing automation system; to manage and segment our communities database and send and track mailings.

Pros

  • database management
  • segmentation
  • email campaigns

Cons

  • Installation
  • Bugs
  • User-friendliness

Return on Investment

  • Install and upgrades have taken too much of my time, but I'm not a developer.
  • But the system works and does everything I need.

Alternatives Considered

Salesforce Lightning Platform, Microsoft Dynamics 365 and Sugar Sell (SugarCRM)

Other Software Used

Attendize

Best Option for sure

Rafael PlateroView profile
Senior Marketing Associate in Marketing at Rede Cred Auto (11-50 employees employees)

Use Cases and Deployment Scope

Mautic came to help us with marketing automation and digital marketing strategies. In Past we have tested other solutions and no other gave us the freedom that Mautic provides to us. Im very happy with mautic community as well, they helps a lot when we have issues.

I choose Mautic because its simple and work well.

Pros

  • Inbound Marketing
  • Marketing Automation
  • Landing Pages
  • Forms

Cons

  • New options for segments

Return on Investment

  • More Leads
  • More Sells

Alternatives Considered

RD Station CRM and HubSpot Marketing Hub

Perfect SMB Email Marketing, Automation, and Reporting Engine

Gulam Gaus WarsiView profile
Marketing Specialist in Marketing at Leadbook (11-50 employees employees)

Use Cases and Deployment Scope

I use Mautic's email marketing engine as a way to generate marketing qualified leads for different businesses in various sectors such as Technology, Cloud Computing, Real Estate, Electronics, and many more. The structure of Mautic is easy to implement and understand and the flexibility to modify Mautic according to the requirements is commendable. Mautic allows us to run email marketing campaigns to the various users and helps to keep track of different statics required in the reporting.

Pros

  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management

Cons

  • Multiple SMTP management
  • Reply-to address
  • Dynamic AMP emails
  • Robust dynamic field management
  • Email testing
  • Dark mode testing
  • ADA score
  • Send simulations
  • Send reports

Return on Investment

  • Email Marketing Engine: 3/5
  • Automation Engine: 3/5
  • Testing Engine: 0/5
  • Reporting: 3/5
  • Engineering Flexibility: 1/5
  • Robustness: 2/5

Other Software Used

Mumara, HubSpot Marketing Hub, Adobe Campaign, Sendinblue

Mautic (open source)--A fantastic way for many to start with marketing automation

Dirk SpannausView profile
Cofounder and CEO in Information Technology at twentyZen GmbH (1-10 employees employees)

Pros

  • It reduces cost of using marketing automation for smaller companies
  • A lot of ways to integrate with third-party and our own developed plugins
  • A growing ecosystem of IT companies, helping clients to make the best use of Mautic (open source)

Cons

  • Long-term support of versions
  • Bug fixing
  • Documentation

Return on Investment

  • Automating interactions with clients in an early funnel stage
  • Focusing your sales team on the best qualified leads
  • Influencing purchase decisions along the customer journey

Alternatives Considered

Keap (formerly Infusionsoft)

Mautic is an excellent contact marketing tool that will save you significant money.

Incentivized
Carl Doninger
Account Executive in Marketing at BlindRobot (11-50 employees employees)

Pros

  • Contact List Management
  • Mass Emails
  • Drip Campaigns

Cons

  • Steep Learning Curve
  • Ease of Installation
  • Ease of initial connectivity

Return on Investment

  • Save thousands of dollars a year
  • Effective hands-off drip campaigns after setup
  • Easier mass emailing with no worries

Alternatives Considered

Mailchimp

Other Software Used

HubSpot CRM, Mailchimp, WordPress

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