Mautic Professional, Scientific, and Technical Services Reviews & Insights

Score9 out of 10

20 Reviews and Ratings

Community insights

TrustRadius Insights for Mautic (open source) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Cost-Effective Solution: Users have found Mautic to be a cost-effective choice for marketing automation, particularly beneficial for small businesses with limited budgets. Its affordability has been a key factor in attracting users looking for budget-friendly solutions.

Extensive Integration Options: Reviewers have praised Mautic's adaptability thanks to its wide range of integration options, including third-party plugins and custom-developed plugins. This versatility allows businesses to tailor the platform to their specific needs easily.

Efficient Contact List Management: Customers appreciate Mautic's efficient contact list management features, which streamline organizing and managing contacts for targeted marketing campaigns. The system's effectiveness in this area has been highlighted as a significant advantage by many users.

Reviews

5 Reviews

Professional, Scientific, and Technical Services

Perfect SMB Email Marketing, Automation, and Reporting Engine

Rating: 6 out of 10

Incentivized

January 5, 2022

Use Cases and Deployment Scope

I use Mautic's email marketing engine as a way to generate marketing qualified leads for different businesses in various sectors such as Technology, Cloud Computing, Real Estate, Electronics, and many more. The structure of Mautic is easy to implement and understand and the flexibility to modify Mautic according to the requirements is commendable. Mautic allows us to run email marketing campaigns to the various users and helps to keep track of different statics required in the reporting.

Pros

Marketing email organization
Email tracking
Email automation
Contact management
Open rates
Delivery rates
A/B testing
Email sending
Unsubscribe management
SMTP management

Cons

Multiple SMTP management
Reply-to address
Dynamic AMP emails
Robust dynamic field management
Email testing
Dark mode testing
ADA score
Send simulations
Send reports

Likelihood to Recommend

Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.

Gulam Gaus Warsi

Marketing Specialist in Marketing at Leadbook (Marketing & Advertising, 11-50 employees)

Vetted Review

2 years of experience

View profile

Mautic (open source)--A fantastic way for many to start with marketing automation

Rating: 10 out of 10

Incentivized

August 31, 2021

Use Cases and Deployment Scope

Marketing automation with Mautic (open source) is used for several use cases within twentyZen. We use it for product development, user training, and initial community building as well as for lead nurturing and client relationship campaigns. We started to develop custom plugins and integrations to interact with other system we regularly use.

Pros

It reduces cost of using marketing automation for smaller companies
A lot of ways to integrate with third-party and our own developed plugins
A growing ecosystem of IT companies, helping clients to make the best use of Mautic (open source)

Cons

Long-term support of versions
Bug fixing
Documentation

Likelihood to Recommend

Mautic (open source) is a good start into marketing automation for companies with people who have some technical understanding or know people who have it. There are a lot of commercial alternatives out there that combine even some more functionality into one tool. But that's feature overkill nobody needs from the very beginning. The value of marketing automation campaigns is in the content and the campaigns. The tool is only supporting the magic. So buying an expensive tool with all the bells and whistles you might need in the future eats up the budget you need for creating content and marketing campaigns in the beginning. By the time you might build up a lot of knowledge to stay with Mautic (open source) for long time or if you feel some pain with missing features or bugs, you may still decide again later.

Dirk Spannaus

Cofounder and CEO in Information Technology at twentyZen GmbH (Information Technology & Services, 1-10 employees)

Vetted Review

6 years of experience

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Mautic is an excellent contact marketing tool that will save you significant money.

Rating: 7 out of 10

Incentivized

July 7, 2021

Use Cases and Deployment Scope

Mautic (open source) is currently being used as a mass-email and drip campaign connection with our HubSpot CRM. Some might think that this is redundant, as HubSpot does similar things, but HubSpot does not do it as cleanly, or more importantly, as inexpensively as Mautic is capable of doing these exact functions, plus Mautic has built-in connectivity to our CRM, and I believe also multiple different CRM's.

Pros

Contact List Management
Mass Emails
Drip Campaigns

Cons

Steep Learning Curve
Ease of Installation
Ease of initial connectivity

Likelihood to Recommend

Mautic is well suited if you or your organization has the following: Large contact lists, need for mass email marketing, and drip campaigns. Also needed are your own infrastructure, and a tech-savvy person in your company in order to set up and maintain the Mautic installation. The cost savings using a tool such as Mautic, especially when connected to Amazon SES is un-surpassed.

Carl Doninger

Account Executive in Marketing at BlindRobot (Information Technology & Services, 11-50 employees)

Vetted Review

1 year of experience

Mautic is an easy to use tool for marketing automation

Rating: 10 out of 10

Incentivized

February 28, 2019

Use Cases and Deployment Scope

We implement Mautic for many of our clients as it is a very reliable automation tool. It helps us very easily convert and manage well-nurtured leads in an easy way. For our clients, it has been a top-notch add on. Reporting is very easy, uploading data is a piece of cake, we really love Mautic in every way possible. We recommend Mautic if you want to take the juice out of automation.

Pros

Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.

Cons

Reporting can be very misleading sometimes, but you just need to get the hang of it
When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.

Likelihood to Recommend

Mautic is a great tool, especially for rookies starting to use an automation tool. It has been very helpful in landing us great prospects that become clients. Once you get the hang of it, there is nothing Mautic cannot do. Great for massive mailing, campaign builder is really easy, and the forms construction is bliss. We would recommend Mautic all the way.

Jimmy Guillermo

Periodista | Publicista | Analista de Inbound Marketing y Campañas Inbound in Marketing at LFI Agencia Digital (Marketing and Advertising, 51-200 employees)

Vetted Review

1 year of experience

View profile

Solid Open Source Marketing Automation Platform

Rating: 7 out of 10

Incentivized

May 11, 2018

Use Cases and Deployment Scope

We used Mautic to create a marketing automation pipeline. Inbound marketing was a staple of our marketing and sales process, so finding a reliable solution at a reasonable cost was important to us. We used Mautic to set up inbound marketing assets (whitepapers, guides, etc.) and trigger a follow-up campaign once a prospect downloaded the asset. We also integrated Mautic with our product demo to capture and nurture leads at that stage of the buyer's journey.

Pros

Free and open source
Full-featured marketing automation
Lead scoring and lead nurturing

Cons

Because it's open source, support is limited to community forums
Integrations and features are still being developed
Need to install it yourself, which can be a challenge if you don't have a developer on staff

Likelihood to Recommend

Mautic is particularly well suited for smaller companies who need a full-featured marketing automation suite at a reasonable cost. Commercial options are prohibitively expensive for small companies and agencies. Mautic takes a little work to get up and running, but once you have it configured, you're good to go.

If you need the support or onboarding training that a commercial platform provides, Mautic may not be the best choice.

Verified User

Executive in Marketing (Marketing and Advertising company, 1-10 employees)

Vetted Review

3 years of experience

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