Brilliant tools for ecommerce business and improves conversions
Use Cases and Deployment Scope
The analytics section allows us to improve product development for trending products, and also for using the boost function to get the products that we know are likely to convert in front of the customer.
Pros
- Recognising synonyms and mis-spellings to still show our customers accurate and relevant search results.
- Great analytics section showing trending searches and non-converting searches, aiding in future product development and our priorities for what products we want to show the customer.
- The boost function which allows us to prioritise showing customers certain products over others, which improves conversions.
Cons
- More payment options, such as being able to pay by direct debit would be advantageous.
- Even further customization options for displaying results.
- Search results could be even more specific and narrowed down.
Return on Investment
- The analytics section has allowed us to use the boost function to show popular products based on trending searches, leading to increased order conversions.
- The analytics section showing trending searches has been useful to us in deciding future product development which will hopefully help to increase sales as well
- By showing our customers relevant search results quickly and easily, this has also helped to keep customers on our site for longer and leading to more successful sales














