Utilizing Looker Studios For Reporting Needs.
September 22, 2024
Utilizing Looker Studios For Reporting Needs.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Looker
We use Looker for data and reporting analysis for Google Ad Manager mainly to streamline all reporting into one dashboard with nice charts and graphs. Many publishers would like to see reporting in one dashboard, and GAM does not provide that easily. We build out custom reports that each pub wants to see and tailor them to their needs and wants. We use this across 40-60 publishers.
Pros
- Nice Visual Reporting.
- Easy Access.
- All In One Dashboard Reporting.
Cons
- There can be improvement on the ways that data is pulled in.
- Filters that can be used inside Looker can be improved —sometimes, it is tough to get down to the granularity we want.
- Improving the apps that can be brought into Looker.
- It is a free tool to use, so it can only have a positive impact on our objectives.
- We are able to provide our publishers with a lot of insights and data in one dashboard for no cost.
- We are able to copy reports once we have a template, so we don't have to recreate the wheel 40+ times.
Looker is a free tool to use on the basic level, which can't really compare apples to apples since all of the other services are paid services. Looker already has a leg up because of that. The other platforms definitely have more features and capabilities off the bat because it is a paid service, but if you need basic reporting features, then Looker will be the perfect solution for you.
Do you think Looker delivers good value for the price?
Yes
Are you happy with Looker's feature set?
Yes
Did Looker live up to sales and marketing promises?
Yes
Did implementation of Looker go as expected?
Yes
Would you buy Looker again?
Yes
Comments
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