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Listrak

Score9.3 out of 10

24 Reviews and Ratings

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What is Listrak?

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak offers a 1:1 demonstration of their product, which is extensible via an XML-based API and many built in integrations with various other platforms (e.g. ecommerce). Listrak presents consulting expertise from implementation support to creative and strategic support as well, for both in-person retail and ecommerce marketing optimization.

Categories & Use Cases

Reviews

What users are saying about Listrak.
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Our most optimized channel!

Incentivized
shari hoenig
VP, ecommerce + marketing in Marketing at Yummie (11-50 employees employees)

Pros

  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.

Cons

  • Every new function requires a different fee for integration, becomes cost prohibitive.
  • Reporting dashboards are in different places for different campaign flows.
  • Expensive platform but expansive. Klaviyo is much more reasonably priced but not as scalable as Listrak.

Return on Investment

  • Email is our most profitable channel thanks to Listrak optimization.
  • Creative asset development has been the biggest roadblock to some of the recommendations that the Listrak team has made to us.
  • Email capture via modal has been instrumental in our building our list.

Alternatives Considered

Klaviyo and Bronto Marketing Platform

Other Software Used

Shopify Plus, Searchspring, Yotpo

Love the Email Platform

Incentivized
Lauren Gomez
Director of Marketing in Marketing at Positec Tool Group (1001-5000 employees employees)

Pros

  • Support on issues / troubleshooting
  • Account support
  • New products/offerings

Cons

  • Would like more examples of what is working well for other clients

Return on Investment

  • The alerts email suite increased sales.
  • Shopping cart abandonment increased sales.

Other Software Used

Bazaarvoice Platform

LOVE Listrak! Great e-comm tool with amazing ROI results

Incentivized
Steffany WinkelmannView profile
Email Marketing Analyst in Marketing at Positec (51-200 employees employees)

Pros

  • E-commerce: The focus they have on e-commerce businesses is incredible! We can offer up recommendations to our subscribers based on what they've browsed, abandoned, and/or purchased... all in one email or web page! It makes the process of merchandising in emails that much more personal and simplified.
  • Simplicity: While there are many components to the Listrak platform, each area is simplified in a way to make it easy to use. For example, there are a ton of analytics data, but they offer various visual formats to hone in on what metric(s) you're looking to view.
  • Success: What good is an investment if you're not getting a solid return? Listrak has everything we need (plus some) to be successful. Their team is highly knowledgeable too, and if one person doesn't know something, they'll find the answer for you. They are always very helpful!

Cons

  • I'd like more control with the drag & drop template builder. I've used HubSpot in the past, and the builder they offer allows a lot of customization to a simple template which makes someone who isn't savvy with HTML/CSS capable of creating beautiful & mobile friendly templates. It would help me, as sometimes I'm focused too much on the dev side of email creation. Being able to modify the CSS in the header of a builder template, and in specific builder modules, would significantly increase my turn-around time for email creation, and would allow me to leverage others in our marketing team to help in the email process (and send more emails!).
  • The chat feature (and consistency of experience) isn't always that great of an experience. I love being able to quickly message support when I run into something, but in truth, there have been a few too many times that my chats have been left unread for 20+ minutes, and once when a support person just ghosted me in perhaps one of the most difficult times that I needed them (and was extremely pressed for time, unable to call them). I ended up figuring it out on my own, but the consistency in chat is lacking.
  • This one is silly, but it has been a source of pain for me: the ability to exclude audiences. When I'm creating a segment, I have the option to pull in saved audiences (previously saved searches for a group of contacts). But I don't have the option to exclude them, which requires making a new audience with logic that sometimes I have to cross my fingers and hope the logic is correct and all-encompassing. It's not a deal-breaker, but it doesn't help save time in the email sending process.

Return on Investment

  • A huge ROI! Email accounts for a very, very significant portion of our overall company revenue (especially when you compare cost vs sales).
  • They help me understand information that Google Analytics cannot show (e.g., how certain split tests perform regarding revenue, when the campaign parameters are the same) and of course show us engagement info.
  • The only big negative is that, because it requires knowledge of HTML/CSS, taking a vacation is very difficult for me because I'm the only one managing our email program. None of our other marketing team members know enough to help me when I'm swamped or need extended time off. If only that really customizable builder were available......... ;)

Alternatives Considered

HubSpot, Campaign Monitor and Salesforce Commerce Cloud

Other Software Used

Magento, JIRA Software, Monetate

Listrak means Business

Incentivized
Taylor PattonView profile
Email Marketing Manager in Marketing at Success Continuing Education, Inc. (11-50 employees employees)

Pros

  • Analytics: Their contact, conversion, and message analytics are far superior to many other platforms I have used. They have a variety of import/export functionalities that trump their completion. The amount and variety of ways you are able to segment your database and lists seems infinite - which is convenient for anyone dealing with list sizes of approximately 2 million.
  • Unique Tools: Listrak offers unique tools such as model acquisition, shopping cart abandonment, & Coupon Manager. The latest addition, 'Coupon Manager' allows you to generate Barcodes & QR codes in email and SMS campaigns. All features and tools have an analytics dashboard that helps you understand a variety of data that will benefit future marketing campaigns

Cons

  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

Return on Investment

  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Alternatives Considered

Mailigen, SendGrid Marketing Email, Campaign Monitor, MailChimp and Constant Contact

Other Software Used

Mailigen, MailChimp, Campaign Monitor

Great ESP, particularly for a mid-tier eCommerce Company

Incentivized
Sheryl BiesmanView profile
Director of eCommerce Marketing in Marketing at Never Too Hungover / Maloof Ventures (11-50 employees employees)

Pros

  • In the world of self-service models for ESPs, Listrak provides a hybrid solution. They offer an inexpensive self-serve model that comes with an account rep for services and support.
  • Great platform with many features and functions that is in a constant state of evolution and improvement.
  • They have a great CEO who was the original founder of the company. He's managed to grow the business but chose not to be acquired like so many other ESPs in the past decade. This makes them nimble and able to address the needs of their customers.
  • Their primary focus is helping eCommerce retailers grow their revenue using email marketing.

Cons

  • Contract – be very careful about reading the fine lines of the contract. The pricing is not as straight-forward as others and they try to get you to commit for two years, which makes it more expensive in the second year, as your list grows.
  • The warm-up process was done incorrectly on my account and, as a result, we got blacklisted by Gmail. This could have been avoided if more attention had been paid to the process. We are going to be digging out of this for quite a while.
  • Shopping cart abandonment issue - if you're on Shopify (and not Shopify Plus), Listrak is unable to capture the email address of someone who abandons their cart deep in the process. This is a feature other ESPs who have been Shopify integrations offer and a real area of opportunity for Listrak.
  • Listrak does not have an Amazon integration. Not all ESP's have this and it isn't something all eCommerce retailers want, but we could sure use it.
  • User interface is not bad, but not quite as user friendly as others.

Return on Investment

  • Currently, it has not been as positive as I had hoped due to the challenges previously mentioned. I'm optimistic this will turn around.

Alternatives Considered

Klaviyo and MailChimp

Other Software Used

Shopify, Google Analytics, Later, Yotpo, Hotjar