TrustRadius Insights for Listrak are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Listrak has been praised by users for its ease of use in creating and sending email campaigns. Users find the platform intuitive and appreciate features such as the ability to import and upload media files, modify HTML, and create drag & drop templates for emails. The segmentation capabilities of Listrak allow users to send targeted marketing emails to specific, dynamic segments, resulting in more personalized communication with their audience.
One of the standout features of Listrak is its ability to send triggered email campaigns, which users have found incredibly simple to set up. These triggered sends have yielded positive results, with some users even seeing a split of 60/40 or 50/50 between marketing and triggered sends. Although initially perceived as a sophisticated platform, users have discovered that Listrak becomes easier to use once they learn a few tricks.
Listrak is widely used across organizations and serves as the primary digital marketing tool for monthly email campaigns to customers. By simplifying tasks such as email automation based on customer engagement and implementing dynamic content, Listrak saves users time and effort. It integrates well with custom-developed eCommerce websites, allowing tracking and utilization of customer purchase history for effective follow-up.
Users have also benefited from the continuous improvement of Listrak's features and functionality, enabling them to enhance their marketing efforts and drive better results. Customer support is highly regarded for providing assistance and explanations when needed. From email acquisition to customer retention, Listrak offers a comprehensive solution for organizations seeking powerful email marketing capabilities.
We currently utilize Listrak for multiple reasons. Email acquisition and customer retention mainly. We recently brought email deployment in house from previously working with an outside agency for cost savings. The platform is used primarily by our marketing and e-commerce departments within the organization, although we share results with our Planning and Merchandising teams.
Pros
The conductor email builder is easy to use.
They have improved their customer service team.
Open to suggestions and will work collaboratively.
Help build insights from campaigns and recommend improvements.
Cons
Every new function requires a different fee for integration, becomes cost prohibitive.
Reporting dashboards are in different places for different campaign flows.
Expensive platform but expansive. Klaviyo is much more reasonably priced but not as scalable as Listrak.
Likelihood to Recommend
The Listrak team has been very helpful to identify insights where we don't have the team members in-house to pull the info. They have helped identify campaigns and new functionality that will bring revenue and optimize our existing database. Every feature they offer is valuable but can be cost-prohibitive to keep adding.
We use Listrak as our email provider for our consumer email marketing program for our direct to consumer website. It is the only ESP we use.
Pros
Support on issues / troubleshooting
Account support
New products/offerings
Cons
Would like more examples of what is working well for other clients
Likelihood to Recommend
Listrak is well suited for any company that is selling direct to consumers via a website. [It has] So many modules like cart abandonment, price drop alerts, etc. Cannot comment on using Listrak for non-commerce sites.
<div>Listrak was implemented because we needed to find a solution to assist with our email marketing campaigns. We mostly use their services for abandoned cart and general promotional email blasts. It was mostly used in our marketing and social media departments - but we also used the software in conjunction with our merchandising and product development teams. </div><div>
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Pros
Many options for email campaigns
Built in integrations for multiple platforms
Knowledgeable tech support
Cons
Difficult and steep learning curve
Email builder is complicated and not intuitive
CONTRACTS ARE UNCLEAR
Company will not honor cancellation requests made in a timely manner
Likelihood to Recommend
<div>Listrak is well suited for organizations with large teams of developers and visual designers. These teams are required due to the complexity of set up. Having further looked into alternative options - there are other programs and solutions on the market that offer a much easier system of use.
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</div><div>The main complaint and reason that this review is only getting 1 star is due to the difficulty of canceling our contract. They will lock you in with ridiculous and overly complicated contracts and steal your money. We have been Listrak customers for about 2 years, and we were looking to move to a more streamlined and simpler solution for our marketing email campaigns. We found a solution and promptly emailed our Listrak - 30 days before our renewal was due - rep advising her that we would like to proceed with the cancellation of our contract. She advised that it would be a few days of research into our account before she could complete our request. We were notified that they were unable to cancel our contract - and that they would be able to cancel AFTER WE PAY THE FULL PRICE OF OUR ONE YEAR CONTRACT. They continue to refer us to speak with their lawyer now - instead of honoring our request and taking into account our years of loyalty and thousands of dollars paid to them - EVERY MONTH.
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VU
Verified User
Administrator in Product Management (51-200 employees)
Listrak is our email services provider. We use it to send out marketing and promotional emails to our customer database.
Pros
In the world of self-service models for ESPs, Listrak provides a hybrid solution. They offer an inexpensive self-serve model that comes with an account rep for services and support.
Great platform with many features and functions that is in a constant state of evolution and improvement.
They have a great CEO who was the original founder of the company. He's managed to grow the business but chose not to be acquired like so many other ESPs in the past decade. This makes them nimble and able to address the needs of their customers.
Their primary focus is helping eCommerce retailers grow their revenue using email marketing.
Cons
Contract – be very careful about reading the fine lines of the contract. The pricing is not as straight-forward as others and they try to get you to commit for two years, which makes it more expensive in the second year, as your list grows.
The warm-up process was done incorrectly on my account and, as a result, we got blacklisted by Gmail. This could have been avoided if more attention had been paid to the process. We are going to be digging out of this for quite a while.
Shopping cart abandonment issue - if you're on Shopify (and not Shopify Plus), Listrak is unable to capture the email address of someone who abandons their cart deep in the process. This is a feature other ESPs who have been Shopify integrations offer and a real area of opportunity for Listrak.
Listrak does not have an Amazon integration. Not all ESP's have this and it isn't something all eCommerce retailers want, but we could sure use it.
User interface is not bad, but not quite as user friendly as others.
Likelihood to Recommend
Great for the mid-tier e-commerce retailer looking to increase sales using email marketing. Not as well suited for non-e-commerce businesses and very e-commerce small businesses
We use Listrak to create and send our email campaigns. I had never heard of Listrak until I started working here, but quickly discovered how easy it was to use, and how much focus they really have on e-commerce. We can quickly create an email, import/upload media files and add them to an email, modify the HTML or create a drag & drop template, segment our various audiences and send our marketing emails to very specific, dynamic segments.
In addition, we use Listrak to send our triggered email campaigns. The setup is incredibly simple and these campaigns have really helped us move the needle. We average about 60/40 for marketing vs triggered sends, and sometimes even see 50/50 on certain months! It definitely helps make my job easier, and while I do rely on their support team and my AM team a lot, they constantly teach me new things so I can figure things out on my own. It's a very sophisticated platform, and while it can seem daunting, it isn't difficult to use. You'll just need to learn a few tricks to help make navigating and creating easier.
Pros
E-commerce: The focus they have on e-commerce businesses is incredible! We can offer up recommendations to our subscribers based on what they've browsed, abandoned, and/or purchased... all in one email or web page! It makes the process of merchandising in emails that much more personal and simplified.
Simplicity: While there are many components to the Listrak platform, each area is simplified in a way to make it easy to use. For example, there are a ton of analytics data, but they offer various visual formats to hone in on what metric(s) you're looking to view.
Success: What good is an investment if you're not getting a solid return? Listrak has everything we need (plus some) to be successful. Their team is highly knowledgeable too, and if one person doesn't know something, they'll find the answer for you. They are always very helpful!
Cons
I'd like more control with the drag & drop template builder. I've used HubSpot in the past, and the builder they offer allows a lot of customization to a simple template which makes someone who isn't savvy with HTML/CSS capable of creating beautiful & mobile friendly templates. It would help me, as sometimes I'm focused too much on the dev side of email creation. Being able to modify the CSS in the header of a builder template, and in specific builder modules, would significantly increase my turn-around time for email creation, and would allow me to leverage others in our marketing team to help in the email process (and send more emails!).
The chat feature (and consistency of experience) isn't always that great of an experience. I love being able to quickly message support when I run into something, but in truth, there have been a few too many times that my chats have been left unread for 20+ minutes, and once when a support person just ghosted me in perhaps one of the most difficult times that I needed them (and was extremely pressed for time, unable to call them). I ended up figuring it out on my own, but the consistency in chat is lacking.
This one is silly, but it has been a source of pain for me: the ability to exclude audiences. When I'm creating a segment, I have the option to pull in saved audiences (previously saved searches for a group of contacts). But I don't have the option to exclude them, which requires making a new audience with logic that sometimes I have to cross my fingers and hope the logic is correct and all-encompassing. It's not a deal-breaker, but it doesn't help save time in the email sending process.
Likelihood to Recommend
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends.
If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
I've been using Listrak now for email marketing and communication with our customer base for over two years now. It's provided a great set of features and benefits we've been able to take advantage of in our marketing processes. We send daily marketing emails along with other special related marketing pieces as well. Listrak does a good job of integrating with our custom developed eCommerce website to track and use customer purchase history for follow-up, and supporting transactional emails as well. Listrak is a very powerful tool and I continue to find new features and functionality available that we can continue to take advantage of in our marketing efforts to drive better results for our bottom line. When needed, Listrak customer support is also always there to lend a hand and help with explanations or education of more functions.
Pros
Easily manage large customer base
Effectively group and divide customer list into more functional audience and targeted delivery groups
Great customer care and support from Help Desk team
Lots of online resources for help and support available as well
Cons
GUI could use a bit of a refresh but not out-of-date functionally
Some of the transactional and responsive campaign building controls can be somewhat cumbersome
Sometimes a challenge to quickly navigate to components or find pieces of data for customers that you're needing
Likelihood to Recommend
I believe Listrak is a good application for larger companies and organizations. It may be a little overkill for smaller businesses and agencies. Features and functions available for both. Generally would come down to effective pricing models at smaller scales when needed would be fine.
We use Listrak mostly as a email marketing tool. It is utilized by our marketing and .com teams. It holds and organizes our subscriptions lists and has a great user friendly dashboard for creating emails. You can use the drag and drop tool if you are technically challenged but there is also HTML editing if you are comfortable creating in that environment. The reports are also well built.
Pros
Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
Importing and exporting lists is very self explanatory and easy to manage.
The main dash has a great overview of your most recent messages and metrics.
Cons
We have a Top Contributors list that we use that is a little tricky to update. When you import the list the software will check for duplicates which is nice but we would love to see an option where names that are on the new list but not in the previous list can be easily removed. Right now it is a manual process so it's a little time consuming.
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Currently, Listrak is the primary digital marketing platform utilized at our company. We use Listrak strictly for email marketing campaigns that are sent to our customers on a monthly basis. Listrak simplifies a variety of tedious issues, such as email automation based on customer engagement and ability to save developing and design time by implementing dynamic content.
Pros
Analytics: Their contact, conversion, and message analytics are far superior to many other platforms I have used. They have a variety of import/export functionalities that trump their completion. The amount and variety of ways you are able to segment your database and lists seems infinite - which is convenient for anyone dealing with list sizes of approximately 2 million.
Unique Tools: Listrak offers unique tools such as model acquisition, shopping cart abandonment, & Coupon Manager. The latest addition, 'Coupon Manager' allows you to generate Barcodes & QR codes in email and SMS campaigns. All features and tools have an analytics dashboard that helps you understand a variety of data that will benefit future marketing campaigns
Cons
It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Likelihood to Recommend
Listrak is wonderful if your company has a large email database with a goal of increasing customer engagement. The wide variety of analytics & reports you can produce makes Listrak extremely useful for data driven marketing techniques. As I stated previously, Listrak is slighly behind its competition with their drag & drop editor, 'Composer.' If you're looking for ease-of-use for email design and a variety of responsive templates to choose from, Listrak may not be your best option, but a little bit of email coding knowledge makes that problem irrelevant
I use it to create and implement email marketing campaigns on behalf of clients. I use it to automate best-practice, responsive email campaigns for business to business and business to consumer clients. I also create and manage automated sales drip campaigns for teams of sales reps. Helps me create highly-personalized and customized messaging.
Pros
Easy personalization and customization of messaging.
High deliverability and reliability.
Easy to use user interface.
Cons
Some functions are displayed in small screen areas, necessitating much scrolling.
Would like analytics within "conversations" that match those of conventional message analytics.
Needs flexibility in designing the pass along message screen.
Likelihood to Recommend
Very strong in retail email marketing. This is their sweet spot, and any business in online retail or brick and mortar retail should definitely consider Listrak. I also use Listrak for business to business email marketing, especially when designed to drive new business or reactivate old customers. Great for drip marketing campaigns.
Listrak is used across the organization and not just in our department. It currently handles all of our marketing to prospective students as well as to alumni, parents,and other potential donors to the college.
Pros
Great customer support.
Easy to make templates to be used across my department.
System for email personalization very simple to use.
Good analytics on each email.
Cons
In training sessions lead by Listrak staff, they did not show understanding that we have a back-end database that is our system of record for email addresses.
Would like a way to organize users into permission groups, so that everyone in my department can see each other's work and collaborate without seeing work of other parts of our organization.
Switching between HTML view and design view introduce extra quotation marks, which breaks the HTML code.
System for knowing who was "subscribed" and who is on suppression list, and reason for being on suppression list very hard to understand.
Likelihood to Recommend
Listrack seems better suited for a series of one-off emails to discreet lists of addresses than for series of messages to core constituency.
