LeadLander

Score10 out of 10

23 Reviews and Ratings

What is LeadLander?

LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content, LeadLander is designed for sales people to identify leads hitting the website.

Categories & Use Cases

Daniel McHugh View profile

Market Manager: Strategic Partners & Performance Based Partnerships in Marketing at ABILITY Network (1001-5000 employees employees)

Pros

Multiple reports.
Good search capabilities.
Easy to sort results.

Cons

Be able to see the people in addition to the accounts.
Integrate with our tech stack (it may but it's not a feature I am currently aware of).
Better matching of IP addresses.

Most Important Features

Custom reports.
Multiple sorting options.
Future integration with other technologies.

Return on Investment

It has greatly helped out Analytics Team by taking a close look at who is visiting our website.
Our market managers have been able to use this when setting digital marketing strategies in their specific market.
The only negative is that, with the subscription we have, we are unable to connect contacts with web visitors, only accounts.

Alternatives Considered

Hotjar

Other Software Used

Hotjar, Marketo, Chili Piper

Michael J. Towle View profile

Corporate Sales Executive, Strategic Accounts in Corporate at Talend (1001-5000 employees employees)

Pros

Lead information is intuitively delivered to email inboxes either daily or in real time based on user preferences.
Insights shared give a link to pages viewed to increase accuracy in crafting follow-up messaging.
Functionality is customizable to regional, company, and lead levels, enabling various levels of contact based on the type of interest being shown.

Cons

The tool is fairly simplistic, and the settings error on the side of sending you too much information by default, which is better than not enough, but can initially turn into way too many daily email until settings are tailored. The settings are not the easiest to navigate if you're looking to tailor based on specific accounts. The default options are more easily tailored to regional settings, but can be more tightly defined with care/assistance.
If email frequency is not paired down, the likelihood of responding in a timely manner decreases because the alerts are taken less seriously. My recommendation would be to receive a daily digest of leads rather than real-time unless the users are pure outbound business/sales development reps who are not working deals beyond opportunity creation.
The tool has a tendency to become set and forget, but should ultimately be updated each time a territory experiences changes.

Return on Investment

The tool is fairly simplistic in what it accomplishes
The tool requires careful tuning in order to be tailored to specific accounts. It is possible that they have already addressed this issue, but the last time that I checked about 1-2 months ago, the methodology was still not very simple beyond mere regional settings.
The tool can tend to update you too frequently by default unless settings are tuned to involve fewer notifications.

Alternatives Considered

DiscoverOrg, RainKing (acquired by DiscoverOrg), LinkedIn Sales Navigator, Outreach and Gong.io

Other Software Used

Gong.io, Outreach, LinkedIn Sales Navigator, DiscoverOrg, RainKing (acquired by DiscoverOrg)

Dan Sherman View profile

Sales Representative in Sales at ERP Integrated Solutions (51-200 employees employees)

Pros

Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
Leadlander is well designed and intuitive to use.
Leadlander captures page data and referral that we wouldn't otherwise have.

Cons

Frequently, the IP address goes to a cable or internet company.
The personal view from a phone doesn't register to that person or company making it difficult to know the company.
Many of the people that come to our website are not likely prospects and we end up chasing bad leads.

Return on Investment

We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year.
I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution.
Frequently, we receive prospective leads that can't be identified.
It's a great way to come up with new companies that perhaps you didn't think about as leads.

Alternatives Considered

Pardot and Drift

Other Software Used

Drift, Salesforce App Cloud, ZoomInfo

Missy Parrish

Sales Enablement Coordinator in Sales at Interactive Intelligence (1001-5000 employees employees)

Pros

The dashboard is very nice. I love that it is the first thing you see when you log in.
For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.

Cons

The program does run a little slow sometimes. Some days it takes longer for items to load and if you are trying to look at too long of a time frame for reports, it can take awhile too. I know this is due to all the data it accesses, but time is money. :)

Return on Investment

Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.

Derrick Sibbitt

Director of Business Development in Marketing at Original Software (11-50 employees employees)

Pros

Monitor web hits to know what companies are in the market
Understand what your prospects and customer have interest in prior to reaching out
Understand what area of the country hits from larger companies are coming from to pinpoint the interest
Automatically be notified when a lead hits in order to take advantage of their down time

Cons

I would like it show the visual script in which the user takes while looking on the site
Be able to send automatic emails that take into account names, companies, locations, etc
Provide updates that reveal interesting info like "most common company visiting" or "news as to why a company hit your website based on the industry"