Ability to run tests to optimize mobile applications.
Category average: 8.1
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Category average: 8.2
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
Category average: 7.8
Preview your experiments across multiple browsers at once.
Category average: 6.9
Ability to export test results as a CSV file.
Category average: 6.9
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Category average: 6.9
Kameleoon is allowing us to make minor edits to landing
pages in order to see if those changes improve conversion rates before taking
up development time.
AB Tasty and Google Optimize
Kameleoon allows us to regulate the IT load when urgent needs arise on our site. Typically, when we need to remove text urgently or add a pop-in during the day to make an announcement. As part of our customer journey improvement, it also reduces customer friction through various push notes and A/B tests. It provides visibility of data on our customer journeys for important feedback to our management.
Piano Analytics and Appbot
We use Kameleoon for AB testing and personalizing purposes. It helps us decide which experience is the best for our clients on our website.It allows us, at the marketing team, to ensure that our website is only pushing for a better and easier navigating time. Our time with ..., our CSM, is always valuable to exchange on current tests or what we would like next. The development team is also available to develop our tests when we have no bandwidth to take them on our own.
Kameleoon is being used by our marketing department to :-optimize the click-rate on key CTA (To contact a counsellor, to request a quote) on desktop and mobile- to experiment new versions of key pages (contact page, self-care page) by comparing the performances of the original and variations, and then it makes it easier to make the best strategic decision, based on data, regarding the changes to implement or not on our website- do some patching (deviated tests) when our IT team has no bandwidth to release the changes in production.
We use Kameleoon's entire suite of features such as Feature Management (serverside), Web Experimentation (clientside), Product Targeting, Widget Editor and many other of their capabilities.
We utilize Kameleoon to run experiments and controlled roll-outs where we monitor results and obtain statistical significant results through their powerful statistics and reporting engine.
All relevant people across the larger organization have access to Kameleoon, meaning they all have the power to run their own experiments within their own teams which make us agile and capable to do experiments that doesn't reply on another team or resource
Optimizely Web Experimentation, Optimizely Feature Experimentation, AB Tasty, Adobe Target and VWO
Medallia Digital, Medallia Digital Experience Analytics
