Ability to run tests to optimize mobile applications.
Category average: 8.1
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Category average: 8.2
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
Category average: 7.8
Preview your experiments across multiple browsers at once.
Category average: 6.9
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Category average: 6.9
Ability to export test results as a CSV file.
Category average: 6.9
Kameleoon is allowing us to make minor edits to landing
pages in order to see if those changes improve conversion rates before taking
up development time.
AB Tasty and Google Optimize
Kameleoon is being used by our marketing department to :-optimize the click-rate on key CTA (To contact a counsellor, to request a quote) on desktop and mobile- to experiment new versions of key pages (contact page, self-care page) by comparing the performances of the original and variations, and then it makes it easier to make the best strategic decision, based on data, regarding the changes to implement or not on our website- do some patching (deviated tests) when our IT team has no bandwidth to release the changes in production.
We use Kameleoon's entire suite of features such as Feature Management (serverside), Web Experimentation (clientside), Product Targeting, Widget Editor and many other of their capabilities.
We utilize Kameleoon to run experiments and controlled roll-outs where we monitor results and obtain statistical significant results through their powerful statistics and reporting engine.
All relevant people across the larger organization have access to Kameleoon, meaning they all have the power to run their own experiments within their own teams which make us agile and capable to do experiments that doesn't reply on another team or resource
Optimizely Web Experimentation, Optimizely Feature Experimentation, AB Tasty, Adobe Target and VWO
Medallia Digital, Medallia Digital Experience Analytics
We use Kameleoon to test and grow our experimentation program, providing data-informed decisions for projects and campaigns. Its targeting and segmentation capabilities are essential for experiments on our website. The platform delivers easy to read yet insightful analytics, enabling us to make informed decisions efficiently and optimize performance across our initiatives.
Kameleoon is easy to use, to run tests and report on results across our business.
The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation. The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.
AB Tasty
Google Analytics
