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Kameleoon

Score7.7 out of 10

88 Reviews and Ratings

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Categories & Use Cases

Kameleoon Key Features

Learn about the best (and worst!) features Kameleoon has to offer, as determined by TrustRadius' reviewers.
Based on 88 ratings of Kameleoon's features
View all Kameleoon features

Top Performing Features

  • Mobile app testing

    Ability to run tests to optimize mobile applications.

    Category average: 8

  • Website personalization

    Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

    Category average: 8.2

  • Server-side tests

    Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

    Category average: 7.8

Areas for Improvement

  • Cross-browser testing

    Preview your experiments across multiple browsers at once.

    Category average: 6.8

  • Mutually exclusive tests

    Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.

    Category average: 7

  • CSV export

    Ability to export test results as a CSV file.

    Category average: 6.9

Who Buys & Uses Kameleoon

Kameleoon Reviews

What users are saying about Kameleoon.
View all Kameleoon reviews

Macsf x Kameleoon

Pierre Barrot
UX and digital manager in Marketing at Macsf (1001-5000 employees)

Use Cases and Deployment Scope

Kameleoon is being used by our marketing department to :-optimize the click-rate on key CTA (To contact a counsellor, to request a quote) on desktop and mobile- to experiment new versions of key pages (contact page, self-care page) by comparing the performances of the original and variations, and then it makes it easier to make the best strategic decision, based on data, regarding the changes to implement or not on our website- do some patching (deviated tests) when our IT team has no bandwidth to release the changes in production.

Pros

  • The Kameleoon team of integrators can develop completely new versions of key pages, which is a big time and money saver for us.
  • The consulting team is reactive and proactive as well, and helps us to challenge our roadmap.We've established a relationship of trust with Kameleoon: they fully managed and deploy the A/B Test for us.
  • Last but not least, we can tests different look and feels for key element on the website, and then increase conversions by deviating the traffic directly towards the winning variation.

Cons

  • Depending on the use-cases we want to experiment, some developments may take a longer time to complete than usual which is fine, but must be taken into account in the roadmap deployment

Return on Investment

  • Improvement of our UX
  • improvement of our ROI

Usability

Simply - Great

Joachim FurusethView profile
Experimentation Manager in Product Management at Coop Norge SA (10,001+ employees)

Use Cases and Deployment Scope

We use Kameleoon's entire suite of features such as Feature Management (serverside), Web Experimentation (clientside), Product Targeting, Widget Editor and many other of their capabilities.

We utilize Kameleoon to run experiments and controlled roll-outs where we monitor results and obtain statistical significant results through their powerful statistics and reporting engine.

All relevant people across the larger organization have access to Kameleoon, meaning they all have the power to run their own experiments within their own teams which make us agile and capable to do experiments that doesn't reply on another team or resource

Pros

  • Support, training and professional services
  • Beautiful and intuitive user interface
  • Powerful reporting
  • All-in-one experimentation tool

Cons

  • Some features are complex and requires more time to set up than necessary, e.g. Widgets created from scratch
  • In their Graphic Editor (which has a generally good UI) it's easy to lose track of changes done and some of the UX could be done better
  • Difficult to support SPA's and Dynamic CSS classes which can cause flickering (page targeting) and not being able to target the elements (to change) on the website
  • Some bad English translations here and there that doesn't make sense

Return on Investment

  • Based on our running holdout experiments in Kameleoon, we can calculate a 38 x ROI
  • Uplift from experiments run through Kameleoon stands for approx 35 % of our annual revenue in 2024
  • By using Kameleoon as a tool we've managed to adopt a "fail fast" mentality with measurable results in everything we do

Usability

Alternatives Considered

Optimizely Web Experimentation, Optimizely Feature Experimentation, AB Tasty, Adobe Target and VWO

Other Software Used

Medallia Digital, Medallia Digital Experience Analytics

Would highly recommend

Lily Vaughan
CRO Analyst in Engineering at Alternative Airlines (51-200 employees)

Use Cases and Deployment Scope

We use Kameleoon to test and grow our experimentation program, providing data-informed decisions for projects and campaigns. Its targeting and segmentation capabilities are essential for experiments on our website. The platform delivers easy to read yet insightful analytics, enabling us to make informed decisions efficiently and optimize performance across our initiatives. Kameleoon is easy to use, to run tests and report on results across our business.

Pros

  • Audience segmentation and targeting
  • Flexible and comprehensive analytics
  • Ease of use

Cons

  • Some graphic editor tools don't always work for us. E.g. generating selectors, locked out elements/customisations

Return on Investment

  • Gradually improving conversion rates on tested areas/products
  • Enhanced customised testing, reaching specific users we never would have otherwise
  • One unfortunate scenario where a server update disrupted a test running, resulted in a conversion loss

Usability

A robust solution that allows Belambra to run a deep analysis of ABT & personalization campaigns

Fabien CLOTILDEView profile
UX/UI Project Manager in Marketing at Belambra (1001-5000 employees)

Use Cases and Deployment Scope

The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation. The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.

Pros

  • A/B testing
  • A/B tested traffic
  • Multvariate tests (MVT)
  • Allocated traffic
  • Personalization
  • Targeting criterias
  • Reports and analysis dashboard

Cons

  • Small fixes on UI during simulations modes
  • Allow me to archive tests

Return on Investment

  • Increase traffic on funnel
  • Sales growth
  • Better user experience and stronger user interface
  • Takes less time to launch a large set of tests (simple or complicated)

Usability

Alternatives Considered

AB Tasty

Other Software Used

Google Analytics

An essential tool for hypothesis validation and decision making

Dorian BOUSSAC
UX digital manager in Manufacturing at Bostik (5001-10,000 employees)

Use Cases and Deployment Scope

Kameleoon is an essential tool able to help us for hypothesis validation and decision making to adjust and optimize our roadmap avoiding unnecessary developments. We using the solution oftenly for testing, guiding us for strategic choices. One of the key advantages is the user friendly interface and no-code implementation making efficient for our needs. The CSM and customer support team are very proactive. The solution is a powerful decision making tool that I highly recommend to any business looking to combine agility and reliability.

Pros

  • Search optimization
  • Personalization IA
  • Mobile app testing
  • Widget studio
  • No code

Cons

  • Collaborative functions
  • Reporting
  • More native integrations

Return on Investment

  • Increased Conversion Rates
  • Improved Customer Retention
  • Data-Driven Decision Making
  • Faster Experimentation

Usability

Other Software Used

Bazaarvoice

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