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Interana

Score7.6 out of 10

4 Reviews and Ratings

What is Interana?

Interana headquartered in Redwood City provides their product customer journey analytics software.

Categories & Use Cases

Analytics that can handle your large data sets

Use Cases and Deployment Scope

We use it to track customer behaviour and their journey through the years they are with us. This allows us to predict behaviours and forecast usage cases.

Pros

  • Speed
  • Large datasets
  • Relatively easy to use

Cons

  • More citizen development tools
  • More vendor provided training through self-serve portals

Most Important Features

  • Ability to ingest a huge amount of data
  • Managed workflows
  • full-stack solution

Return on Investment

  • provided us with contextual analysis
  • ability to map our customer journey

Alternatives Considered

Scuba Analytics and Tableau Server