Analytics that can handle your large data sets
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
We use it to track customer behaviour and their journey through the years they are with us. This allows us to predict behaviours and forecast usage cases.
Pros
- Speed
- Large datasets
- Relatively easy to use
Cons
- More citizen development tools
- More vendor provided training through self-serve portals
Likelihood to Recommend
Interana is best suited for companies with large customer bases and many data points. Behavioural modeling is key and if you need any type of insight this tool is great for that.