TrustRadius Insights for Instapage are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
High Level of Customization: Users appreciate the extensive level of customization offered by Instapage, allowing them to fully tailor their landing pages and form builders to suit their specific needs. Many reviewers have expressed that this customization feature is highly valued as it enables them to create unique and personalized pages that align perfectly with their branding and messaging.
Easy Email System Integration: The ability to effortlessly connect email systems is loved by users, as it simplifies the process and streamlines integration. Several users have found this feature extremely helpful in managing their email marketing campaigns and maintaining a seamless flow of data between Instapage and their email systems.
Unbeatable Pricing: Users find the pricing of Instapage to be exceptional considering the features and value they receive. Many reviewers believe they are getting a lot for what they pay, making Instapage a cost-effective solution for their landing page needs.
We started using Instapage to quickly create landing pages for our PPC campaigns. The process is quick and I love that we can tailor each landing page to specific ad groups. Thanks to Instapage, we no longer need to wait for several weeks until the dev team creates new pages for us and releases them.
Pros
Quick setup of good looking pages
Easy editing process
Heat maps are helpful to see where people click
Good for A/B testing
Cons
Outages are a little concerning
Likelihood to Recommend
Great for any marketing team that is held back by dev cycles.
VU
Verified User
Employee in Marketing (Telecommunications company, 51-200 employees)
Instapage makes building landing pages one of the easiest processes ever. I can hardly believe how easy they have made it for agencies. Normally the CMS's we use are already pretty easy to use, but with how easy Instapages has made it for us to make pages on the fly for different advertising campaigns, we can't help but use it!
Pros
Easy to use landing pages.
Good a/b testing.
Already pre-built templates.
Cons
Not robust enough to be your whole website.
Somewhat expensive. We'd love it to be cheaper, or have a free option for smaller clients of ours.
Could have a whole followup mechanism for people who convert on these pages.
Likelihood to Recommend
If someone has an ad campaign where they want to do some quick testing, without developing a whole site, Instapage is the place to do that. Especially if you don't want to go through the cost of hiring a developer, etc... Anyone can use this as long as they have good images and content.
We used Instapage to collect leads for new products that we didn't want too closely associated with our main website. We primarily focused on Google Adwords search and Facebook to drive leads to the landing pages. The primary user was myself, but some technical positions had access for the setup process, although, once they taught me how to make pages live, it was very easy. It was a great tool to collect lead information without the distraction of our full website menu/navigation. It was also very easy to use by myself, and since I have minimal HTML/coding experience, the whole "drag-and-drop" concept for building a web page was very convenient.
Pros
Love the drag-and-drop aspect of building a page. Doesn't require any coding experience, and it's very easy to get a visually appealing page without technical hurdles.
It was pretty easy to purchase a new domain and connect Instapage to the domain. There were helpful instructions online, and once I had a little technical training from one of our technical developers, I was able to create and publish new pages easily and quickly.
The existing page templates are awesome. Allows for a very clean, organized page, while still retaining lots of customization options so your page can look however you want and not just another cookie-cutter page.
Cons
I wish support wasn't tiered. We had a basic plan to begin with, but when we first launched, there were some major technical issues. I remember emailing at 10pm the night before we planned to launch, but our plan didn't include live support. That falls more on our responsibility, but it would have been great to get live support in the basic plan.
Sometimes the functionality would get weird when building a page to be mobile responsive. Objects would layer over each other, or text would appear hidden when it really wasn't. It would have been great for the mobile pages to "build themselves" better based on the desktop layout of a page.
We really wanted click data for specific CTAs on a page to measure response, but I believe Instapage only provided CTR data for specific destination URLs.
Likelihood to Recommend
I have recommended it to others who have purchased a license of their own. Honestly, I feel it's the best landing page builder on the market for small to medium-sized businesses. It's great for quickly setting up and testing multiple landing pages. It was perfectly suited for the lead collection we were performing, but may not be as good a fit for more nuanced lead collection funnels. Again, our funnel was VERY basic, and this was perfect. This may not be the best solution for a more complex funnel, or a multi-page lead collection process.
Instapae is great for a small business owner who isn't ready to hire a graphic designer, or who frequently needs to create landing pages fast and easy, that look very high quality. As a writer, I work a lot with wellness coaches and therapists who are frequently running promotions, and don't necessarily have the tech savvy to run an A/B split test. But Instapage makes it so easy, it would be silly not to take advantage.
Pros
Customer service.
Great user experience.
Makes design a breeze!
Cons
Background images can't be edited for opacity.
Likelihood to Recommend
Incredible customer service! I couldn't believe how quickly Instapage addressed my install issues, got onto my site and fixed it exactly the way I asked. I was expecting instructions on how to correct the problem, but the customer service rep Vlad just fixed it all for me. Definitely recommend Instapage, since service like that is a rarity these days.
