Landing page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Cat avg: 5.5
Top Performing Features
Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
Cat avg: 5.6
SEO tools
Allows the user to understand the SEO performance of their landing page and improve it.
Cat avg: 5.3
Dynamic page text replacement
The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.
Cat avg: 5.9
Worst Performing Features
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Cat avg: 5.7
Instapage Features from Reviews
SEO and Conversion Optimization
Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.
7.6+38%
Landing page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Category average: 5.5
Dynamic page text replacement
The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.
Category average: 5.9
Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
Category average: 5.6
SEO tools
Allows the user to understand the SEO performance of their landing page and improve it.
Category average: 5.3
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Category average: 5.7
Instapage Features from the Vendor
Website and Landing Page
Vendor-contributedLanding page drag-and-drop editor
Allows the user to create landing pages without requiring coding.
Website/landing page preview
The ability to preview what a new landing page or website will look like before publishing it.
Landing page templates
Pre-built landing page templates users can use to create new landing pages.
Multi-step forms builder
Allows users to create lead forms with at least two steps.
Triggered pop-ups and banners
Pop-ups and banners that appear for web visitors who take a certain action or meet a certain requirement (e.g. clicking on a specific image, using a certain device type).
Custom thank you pages
The ability to create custom thank you pages after the web visitor has filled out a form or taken another action.
Customizable branding
Allows the user to add their own branding to web pages and web page elements.
WordPress plugin
A plugin that allows the user to publish websites, landing pages, pop-ups, and banners in WordPress.
SEO and Conversion Optimization
Vendor-contributedLanding page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Additional Features
Vendor-contributedAdvanced Lead Generation
A/B Testing and Heatmaps Optimization
Marketing & Sales Integrations
Canvas and fluid grid blocks
Client Management