Instapage, highly effective landing pages designed and published instantly
Use Cases and Deployment Scope
Instapage was used by People's Trust Insurance to design and deploy landing pages. The program allowed us to leverage a simple template and create pages with highly relevant content for our paid search and direct mail campaigns. It was used primarily by the marketing department which free resources from the IT department who had previously developed landing pages. Additionally, Instapage solved site performance problems. Because Instapage is hosted in the cloud, it did not tax our hosting. Finally, it also solved the issue of speed. This program allowed us to design and deploy pages on the fly with minimal QA testing. The program did not require any advanced technical skills and it was easy to import images, content, and links from our in-house content library.
Pros
- Instapage performs well with good site speed as it is hosted in the cloud.
- Instapage provides excellent cross-domain attribution so that we could analyze marketing results.
- Instapage is particularly good at setup process. It was easy to leverage templates and forms to develop lead capture landing pages.
- Instapage is very good at processing edit and changes to site content.
- Instapage makes it very easy to set up vanity URLs that are easy for customers to recognize.
Cons
- Instapage could use improvement in its SEO optimization tools to help landing pages get ranked on Google.
- Instapage could benefit from more dynamic content functionality where the content changes based on the source of traffic or the user behavior
- Instapage could improve its reporting on traffic and related digital marketing metrics.
Likelihood to Recommend
Instapage is well suited to setting up landing pages that are designed for a specific marketing campaign. I have used Instapage to develop and deploy landing pages for Google and BING paid search advertising campaigns. This way, even though the pages were similar, Adword groups could have specific content displayed without extensive IT support or programming. Furthermore, once a page was shown to deliver excellent performance and high conversion, it is easy to replicate the winning page format for other campaigns. The only area that Instapage was less appropriate was in situations where multi-variant AB testing or the delivery of dynamic content was required. There was limited AB testing functionality and there was limited dynamic content capabilities.
