Infor Omni-Channel Campaign Management
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What is Infor Omni-Channel Campaign Management?
Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permission-based multi-channel marketing campaigns across multiple touch points. It is used to nurture a customer base and build loyalty by connecting with customers, with real-time results.
The Infor campaign management solution delivers enterprise-wide marketing capability as a SaaS, on premises or as a hybrid solution depending on company requirements. Whichever option is chosen, the solution offers the same functionality: visual customer journey builder, graphical advanced segmentation, email creation and scalable execution, real time campaign optimization and reporting with built in analytics.
- Predictive Analytics
- Marketing Automation
- Intelligent Segmentation
- Multi-Channel Campaign Execution
- Dynamic Content Creation
- Closed Loop Reporting and Insight
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is Infor Omni-Channel Campaign Management?
Infor Omni-Channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing Management (EMM) solution that comprises Infor Omni-Channel Campaign Management, Infor CRM, Infor Configure Price Quote, Infor Marketing Resource Management, and Infor Interaction Advisor, bundled into a single end-to-end EMM platform.
What are Infor Omni-Channel Campaign Management's top competitors?
HCL Unica, Adobe Campaign, and Epsilon PeopleCloud are common alternatives for Infor Omni-Channel Campaign Management.