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Infor Omni-Channel Campaign Management

Score10 out of 10

1 Reviews and Ratings

What is Infor Omni-Channel Campaign Management?

Infor Omni-Channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing Management (EMM) solution that comprises Infor Omni-Channel Campaign Management, Infor CRM, Infor Configure Price Quote, Infor Marketing Resource Management, and Infor Interaction Advisor, bundled into a single end-to-end EMM platform.

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Who Buys & Uses Infor Omni-Channel Campaign Management

Great tool for custom, reporting and comparison

Use Cases and Deployment Scope

Infor Omni-Channel Campaign Management is a great tool for personalization and having a seamless customer and guest experience, very easy to configure at great length, and also great with integration along with other applications. The user interface is very simple to understand and navigate through. The reporting and comparison between various data threads features of the tool are great and easy to simulate as well. With this tool, we are solving issues related to market trends in terms of expected traffic and numbers of guests across various business channels which was a little difficult to do before this tool. Within the organization, this tool has a great scope from vendors to implementation to end-users and of course management levels also.

Pros

  • Forecasting revenue trends for better business management.
  • Collecting information in specific formats from the field for better investment decisions.
  • Integration with alert tools such as Jira or email client.

Cons

  • It can do a better job if integration is in place with outside organization vendors or 3rd party tools, which is sometimes challenging.
  • Help, about, and tutorial sections of the tool can be improved with more specific examples and how to do videos.
  • Support can be better with more resources.

Most Important Features

  • Data validation and comparison.
  • Visual representation of reports for better understanding.
  • Making strategies about the upcoming market trends in business.

Return on Investment

  • Great ROI with time efficiency and less resources.
  • Reporting accuracy and detailed level comparison makes it very positive impact.
  • Individual personalization makes it easier for the users to do the tasks in turn results in positive ROI.

Alternatives Considered

CGI Renewables Management System (RMS)

Other Software Used

CSS Impact HD 2.0 RMS