iMIS Engagement Management System is our AMS and has been for 20yrs
Use Cases and Deployment Scope
We use iMIS Engagement Management System as our AMS, so it plays a key role in our membership management, event management, financials, product sales, and more. It does a little bit of everything for our organization. We are also in the process of integrating it with our new marketing automation platform, which will be a great addition to our marketing toolkit.
Pros
- Display member information
- Pull lists of contacts/companies
- Provide our member services team a quick snapshot of information they can reference when on a call with someone
Cons
- It would be nice if it was easier to upgrade without having to use so many patches
- All the features in one version should be available in another (web version vs desktop)
- Ability to run more reports without having to know SQL
Most Important Features
- Association management
- Join/renewal process
- Contact profile management
Return on Investment
- It's been a consistent AMS tool for our organization for nearly 20 years, so that brings a level of familiarity and comfort-ability for staff.
- By integrating with marketing automation, we will see a series of automated messages reach members who are due to renew and those who have just joined. We expect to see this lead to a higher renewal rate and see an increase in member engagement.
- On the negative side of having had the iMIS Engagement Management System for so long, we have had to customize it so much over the years that it's a bit of a patchwork feel. We haven't lost functionality, but it has cost us some efficiency doing it that way.
Alternatives Considered
Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Salesforce CMS and Pivotal CRM
Other Software Used
Higher Logic Communications, Higher Logic Community, HubSpot Marketing Hub, HubSpot Service Hub







