#1 most frequent
United States of America
40.2%101 installations of 251
Categories & Use Cases
Media
1 / 6
Screenshot of Performance analytics overview
Who Buys & Uses Iconosquare
#2 most frequent
France
10.0%25 installations of 251
#3 most frequent
Indonesia
8.0%20 installations of 251
We like data yes we do, we like data how about YOU.
Use Cases and Deployment Scope
We use Iconosquare for analytics purposes. We are working to increase impressions and reach across all social channels, and Iconosquare helps us to analyze content and numbers. We use it weekly to track posts and profiles across Facebook, Instagram, and TikTok. The problem it is helping us solve is low reach and impressions. Iconosquare allows us to see what content is performing well and how that content is helping our channels to grow.
Pros
- Scheduling
- Analytics
- Cross Platform Analysis.
Cons
- Organic vs Paid impressions on IG.
- Organic vs Paid Reach on IG.
- Historical Data for IG/TT.
Most Important Features
- Analytics.
- Being able to add multiple social profiles.
- Cost effective.
Return on Investment
- Improved Reach.
- Improved Impressions.
- Content Analysis.
User-Friendly Social Media Analytics
Use Cases and Deployment Scope
One of our biggest services is Instagram marketing, and we needed a good way to report on improvements and growth. We make use of Iconsquare, originally because it was the best platform that we have found for reporting on Instagram metrics for clients in a visually appealing way. It allows us to highlight all of the most important metrics in an easy-to-understand way, even for clients who aren't particularly savvy.
Pros
- Visually appealing reports for clients who aren't social-media savvy
- Comprehensive reports containing all the important metrics
- Provides good insights into the best performing posts
Cons
- Quite pricey
- Not great separation of paid and organic results
Most Important Features
- Easy-to-understand reports
- Comprehensive reports
Return on Investment
- The best way we've found to present Instagram reports to clients
- Highlights the most important metrics and makes it easy to show ROI to clients
Alternatives Considered
Agency Analytics and Whatagraph
Other Software Used
Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign, Google Forms, Ubersuggest
Essential tool for consulting on Instagram
Use Cases and Deployment Scope
Support in the comparative analysis of client competition in the agency. Create dashboards with the main KPIs on Instagram and Facebook. Important tool for benchmarking improvements in hours to post, post density, tag density, and average engagement rate per post. Know quickly in a single dashboard a comparison of performance with that of the industry.
Pros
- Create custom reports quickly
- Know the number of visits to the profile
- Know the number of clicks on the link to the website or landing page
Cons
- Generate report of real growth of followers
- Automate scheduled posts
- Include scheduling posts from the PC version
Most Important Features
- Schedule Posts
- Comparison of Competitors
- create customizable reports
Return on Investment
- Reduction of queries and questions in reports delivered to customers
- Growth in offers of new consulting services
Iconosquare Social Analytics Review
Pros
- Simple and easy interface to navigate
- Engagement rates, engagement metrics
- Follower Growth and Trends
Cons
- Only accesses Facebook and Instagram analytics - no other platforms
- Does not separate paid and organic metrics
- A lot of features you need to pay extra for
Return on Investment
- It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
- The graphs are easy for us to send to clients as they are not very complex or complicated to read
- There have been no issues or errors with retrieving data with a quick turnaround.
Alternatives Considered
Social Report, Sprout Social and Buffer
Other Software Used
Sprout Social, Spredfast, Brandwatch
Iconosquare Review from a Nonprofit Marketer
Pros
- Provides in-depth analytics on engagement.
- Provides in-depth analytics on consistencies among your follower base.
- Provides insight into ways to grow your followership and refine your content.
Cons
- I think they could offer some deeper analytics if they allowed users to tag the type of content you were posting to see any trends by that tag.
- Iconosquare's service should be cheaper. I know lots of organizations who could benefit from using the tool, but it's just not within budget for them.
- The filtering options for date ranges and other queries isn't user-friendly.
Return on Investment
- It's allowed us to see which content resonates with our audience so we can post more similar images.
- It's allowed us to find other followers and hashtags that would be good to be associated with to grow our brand.
- It has helped us develop partnerships with other followers who it recommends we should know well based on their number of followers.
Other Software Used
Emma, Kindful, ExpressionEngine, Slack, Intercom
