Iconosquare

Score5.1 out of 10

21 Reviews and Ratings

Community insights

TrustRadius Insights for Iconosquare are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy-to-use Interface: Users have praised Iconosquare for its simple and easy-to-navigate interface, with several reviewers mentioning this as a positive aspect. The intuitive design allows users to quickly access analytics and cross-platform analysis, making it effortless to track engagement rates and metrics.

Comprehensive Analytics: Several reviewers have found Iconosquare's in-depth analytics on engagement to be particularly useful. These comprehensive insights into the follower base enable users to refine their content and grow their followership effectively, contributing to the platform's positive reputation among users.

Visually Appealing Reports: Users appreciate the visually appealing reports provided by Iconosquare, as mentioned by multiple reviewers. These reports are comprehensive and contain all the important metrics, making it easier for users to understand their performance even if they may not be social media-savvy. This feature is especially beneficial for clients who rely on these reports for business purposes.

Reviews

9 Reviews

We like data yes we do, we like data how about YOU.

Rating: 8 out of 10

Incentivized

September 13, 2022

Use Cases and Deployment Scope

We use Iconosquare for analytics purposes. We are working to increase impressions and reach across all social channels, and Iconosquare helps us to analyze content and numbers. We use it weekly to track posts and profiles across Facebook, Instagram, and TikTok. The problem it is helping us solve is low reach and impressions. Iconosquare allows us to see what content is performing well and how that content is helping our channels to grow.

Pros

Scheduling
Analytics
Cross Platform Analysis.

Cons

Organic vs Paid impressions on IG.
Organic vs Paid Reach on IG.
Historical Data for IG/TT.

Likelihood to Recommend

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Peyton Dixon

TikTok Lead in Marketing at Babylist (51-200 employees)

Vetted Review

1 year of experience

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User-Friendly Social Media Analytics

Rating: 8 out of 10

Incentivized

July 1, 2022

Use Cases and Deployment Scope

One of our biggest services is Instagram marketing, and we needed a good way to report on improvements and growth. We make use of Iconsquare, originally because it was the best platform that we have found for reporting on Instagram metrics for clients in a visually appealing way. It allows us to highlight all of the most important metrics in an easy-to-understand way, even for clients who aren't particularly savvy.

Pros

Visually appealing reports for clients who aren't social-media savvy
Comprehensive reports containing all the important metrics
Provides good insights into the best performing posts

Cons

Quite pricey
Not great separation of paid and organic results

Likelihood to Recommend

As previously mentioned, Iconosquare is great for creating reports for less-savvy clients, as they are extremely comprehensive and visually appealing/stimulating. The reports compile all the important metrics in an easy-to-understand format and allow for easy tracking of growth, etc. That's what we've used the platform for most, and haven't had any issues with.

Kèlene Poyurs

Co-Founder in Marketing at Conversion Queens (1-10 employees)

Vetted Review

View profile

Essential tool for consulting on Instagram

Rating: 10 out of 10

Incentivized

June 28, 2022

Use Cases and Deployment Scope

Support in the comparative analysis of client competition in the agency. Create dashboards with the main KPIs on Instagram and Facebook. Important tool for benchmarking improvements in hours to post, post density, tag density, and average engagement rate per post. Know quickly in a single dashboard a comparison of performance with that of the industry.

Pros

Create custom reports quickly
Know the number of visits to the profile
Know the number of clicks on the link to the website or landing page

Cons

Generate report of real growth of followers
Automate scheduled posts
Include scheduling posts from the PC version

Likelihood to Recommend

CONVENIENCE: Create custom reports quickly. Generate comparative dashboards with various Instagram and Facebook users. Know classic KIPs such as % of engagement, relevant data such as publication hours and reproduction completion rate.APPROPRIATE MINOR: It does not allow to know extensive follower history. It does not include other more relevant indicators such as sentiment, topics or publication topics.

Ivan Briceño

CEO (Chief Executive Officer) in Marketing at 2IM Marketing (11-50 employees)

Vetted Review

4 years of experience

Verified on LinkedIn

Need to build up your Instagram? Iconosquare is for you!

Rating: 8 out of 10

Incentivized

January 18, 2020

Use Cases and Deployment Scope

Iconosquare is used in our marketing department for social media purposes. Iconosquare is used to track and capture Instagram analytics that contribute to larger social media reports as they relate to followers, engagement rates, reach, impressions, likes, and so on. The platform also has Facebook capabilities, but we strictly use it for Instagram.

Pros

Monitoring Instagram data
Compiling data into comprehensive reports

Cons

Only includes Instagram and FB, so can be limiting in social programs that are more robust

Likelihood to Recommend

Brands that are looking for in-depth Instagram analytics would benefits from Iconosquare. The platform monitors and tracks a multitude of metrics that can help inform marketing and social strategies. Iconosquare is also a great platform for those looking to better manage their Instagram—features such as scheduling posts, getting a preview of feeds, importing pictures in bulk, and so on, can all help visually inform your brand's account.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

2 years of experience

Iconosquare is essential for our business!

Rating: 10 out of 10

Incentivized

January 14, 2020

Use Cases and Deployment Scope

Iconosquare is being used only by our marketing department, and more specifically, is being used by one member of our marketing team (me!) to gather high-level information about our Instagram reach. It address the problem of not knowing our specific reach when it comes to engagement on posts and number of likes.

Pros

Date Selection: It is very easy and user-friendly to select the date ranges you want to gather data from.
Number of Likes: It is crystal-clear how many likes your photos received during a specific time period.

Cons

I have no complaints!
Iconosquare is very helpful and efficient.

Likelihood to Recommend

Iconosquare not only gives me the information I need and desire about our online reach, but it gives me additional information about topics I may not have considered without the push.

Verified User

Professional in Marketing (201-500 employees)

Vetted Review

3 years of experience

The Simplest Way to Track Your Instagram Performance

Rating: 9 out of 10

Incentivized

November 19, 2019

Use Cases and Deployment Scope

As one of the most popular social platforms with an extremely engaged user-base, there was a large focus on making a meaningful impact on Instagram. As such, our team was looking for a specialized tool that could help us deep dive into the platform analytics and help us better understand what was working (and what wasn't) as we tried to grow our followers and increase engagement on our posts.

Pros

Specialized in tracking Instagram Analytics.
Easy to understand data visuals.
Simple to use with no steep learning curve.
Fairly fast.

Cons

Manipulating data can be difficult.
Paid and organic posts couldn't be separated.
Tracking story posts you wanted to group is messy.

Likelihood to Recommend

I'd say if you're looking for a high-level view of what's happening on your brand's Instagram, this is a great tool to you. I certainly wouldn't look for any deep analytics here though.

Verified User

Manager in Marketing (10,001+ employees)

Vetted Review

1 year of experience

The Best Instagram Analytics Available

Rating: 8 out of 10

Incentivized

May 9, 2019

Use Cases and Deployment Scope

Iconosquare is being used within the Marketing Department on our Digital team. We have three large Instagram accounts with tens of thousands of followers, and Facebook profiles with thousands more. Iconosquare is really our source of truth for Instagram and Facebook analytics. We are able to track follower metrics, engagement trends, track competitor accounts, and much more. It supplies us with so much more information and data than the standard analytics through the native Instagram/Facebook platforms.

Pros

Competitor Analysis
Social Media Analytics
Social Listening

Cons

Instagram Post Management (this is largely an Instagram API fault)
Comment Tracking
Instagram Publishing

Likelihood to Recommend

Iconosquare is excellent for social media (specifically Instagram and Facebook) analytics. The competitor analysis and engagement metrics really give you an all in one dashboard for those accounts. The one thing it will not do well is handle publishing of posts, but this is largely because Instagram has shut down their API to allow less and less access. You used to be able to follow accounts, find influencers, and comment through Iconosquare, but it has lost that ability due to the Instagram API changes. That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does.

Verified User

Professional in Marketing (51-200 employees)

Vetted Review

2 years of experience

Iconosquare Social Analytics Review

Rating: 7 out of 10

Incentivized

November 14, 2018

Use Cases and Deployment Scope

My team uses Iconosquare to review metrics from the content we post on Instagram in feed and Instagram stories. It is also helpful for us to not only review content metrics, but see the progression of our follower counts, engagement rates, and overall web conversions.

Pros

Simple and easy interface to navigate
Engagement rates, engagement metrics
Follower Growth and Trends

Cons

Only accesses Facebook and Instagram analytics - no other platforms
Does not separate paid and organic metrics
A lot of features you need to pay extra for

Likelihood to Recommend

This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present. Many of the graphs are easy to read and shareable either in downloadable form or PDF.

Kelcey Zacarese

Analytics Manager, Social in Social Media at Havas Formula (51-200 employees)

Vetted Review

1 year of experience

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Iconosquare Review from a Nonprofit Marketer

Rating: 7 out of 10

Incentivized

March 28, 2017

Use Cases and Deployment Scope

Iconosquare was being used in our marketing efforts to dig deeper into our analytics on when we were receiving the best engagement from followers, which types of posts were best for our audience and also how we were bringing new followers to our account. It allowed us to compare posts on different days hour by hour and also see the net growth and engagement more deeply than we could have by just using the native app.

Pros

Provides in-depth analytics on engagement.
Provides in-depth analytics on consistencies among your follower base.
Provides insight into ways to grow your followership and refine your content.

Cons

I think they could offer some deeper analytics if they allowed users to tag the type of content you were posting to see any trends by that tag.
Iconosquare's service should be cheaper. I know lots of organizations who could benefit from using the tool, but it's just not within budget for them.
The filtering options for date ranges and other queries isn't user-friendly.

Likelihood to Recommend

Iconosquare is great for looking at your analytics and what you're doing well with your Instagram marketing. It will not tell you what you need to do to get 10,000 followers like some of those other shams out there, so you do need to know what you're doing on Instagram and how to use the data it provides to grow your presence.

Jared DeLong

Communications Manager in Marketing at Both Hands Foundation (1-10 employees)

Vetted Review

1 year of experience

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