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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iconosquare

    Score5 out of 10
    N/A"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…

    $29

    per month

    Sprout Social

    Score8.6 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    IconosquareSprout Social
    Editions & Modules
    Single
    $29
    per month per user
    Team
    $49
    per month
    Custom
    Contact Us
    per month
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    IconosquareSprout Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    IconosquareSprout Social
    Considered Both Products
    Tripnity (ICONOSQUARE)
    Chose Iconosquare
    Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. …
    Incentivized
    Chose Iconosquare
    Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to …
    Incentivized
    Sprout Social
    Chose Sprout Social
    The reason we decided to go with Sprout Social was mainly the 'approval' function. The second reason was the reporting tool (analytics), where we found a lot of great insights and health status of our organic socials.
    Incentivized
    Chose Sprout Social
    For the money, I have not found Sprout's equal. Admittedly no service is perfect, which is why your tech stack is in fact a stack. For the time it saves, the reports it generates, and the tabs it allows me to keep on an inordinately large competitive landscape, Sprout is and …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    92%
    Would buy again
    73 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    71 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    96%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    96%
    Implementation went as expected
    64 Answers
    Features
    IconosquareSprout Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Iconosquare and Sprout Social
    Feature
    Iconosquare
    -
    Ratings
    Sprout Social
    7.6
    87 Ratings
    2% below category average
    Boolean keyword searches00 Ratings7.465 Ratings
    Filtering out noise/spam00 Ratings7.176 Ratings
    Sentiment analysis00 Ratings7.156 Ratings
    Broad channel coverage00 Ratings8.765 Ratings
    Publishing
    Comparison of Publishing features of Iconosquare and Sprout Social
    Feature
    Iconosquare
    -
    Ratings
    Sprout Social
    8.5
    110 Ratings
    6% above category average
    Content planning and scheduling00 Ratings9.5110 Ratings
    Audience targeting00 Ratings7.687 Ratings
    Content optimization00 Ratings8.396 Ratings
    Workflow management00 Ratings8.796 Ratings
    Engagement
    Comparison of Engagement features of Iconosquare and Sprout Social
    Feature
    Iconosquare
    -
    Ratings
    Sprout Social
    8.0
    100 Ratings
    1% above category average
    Automated routing and prioritization00 Ratings7.962 Ratings
    Customer interaction histories00 Ratings8.088 Ratings
    Bulk actions00 Ratings8.185 Ratings
    Marketing
    Comparison of Marketing features of Iconosquare and Sprout Social
    Feature
    Iconosquare
    -
    Ratings
    Sprout Social
    7.2
    78 Ratings
    7% below category average
    Lead generation00 Ratings7.257 Ratings
    Content marketing00 Ratings8.474 Ratings
    Paid media management00 Ratings6.23 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Iconosquare and Sprout Social
    Feature
    Iconosquare
    -
    Ratings
    Sprout Social
    8.6
    110 Ratings
    2% above category average
    Twitter00 Ratings9.098 Ratings
    Facebook00 Ratings9.2109 Ratings
    LinkedIn00 Ratings9.0100 Ratings
    Google+00 Ratings7.636 Ratings
    Instagram00 Ratings9.199 Ratings
    Pinterest00 Ratings8.633 Ratings
    YouTube00 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Iconosquare and Sprout Social
    Feature
    Iconosquare
    -
    Ratings
    Sprout Social
    8.8
    111 Ratings
    11% above category average
    Campaign success analytics00 Ratings8.9103 Ratings
    Real-time tracking00 Ratings8.6100 Ratings
    Competitor analysis00 Ratings8.889 Ratings
    Account management
    Comparison of Account management features of Iconosquare and Sprout Social
    Feature
    Iconosquare
    -
    Ratings
    Sprout Social
    7.8
    104 Ratings
    3% below category average
    Role-based user permissions & privileges00 Ratings7.899 Ratings
    Mobile access00 Ratings7.892 Ratings
    Best Alternatives
    IconosquareSprout Social
    Small Businesses
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    1-Social
    Score8 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IconosquareSprout Social
    Likelihood to Recommend
    8.0
    (9 ratings)
    8.7
    (168 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (65 ratings)
    Usability
    -
    (0 ratings)
    8.6
    (95 ratings)
    Availability
    -
    (0 ratings)
    7.7
    (8 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (7 ratings)
    Support Rating
    9.4
    (3 ratings)
    4.1
    (38 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (11 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (23 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    IconosquareSprout Social
    Likelihood to Recommend
    Tripnity (ICONOSQUARE)
    A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
    Incentivized
    Read full review
    Sprout Social
    IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
    Incentivized
    Read full review
    Pros
    Tripnity (ICONOSQUARE)
    • Provides in-depth analytics on engagement.
    • Provides in-depth analytics on consistencies among your follower base.
    • Provides insight into ways to grow your followership and refine your content.
    Incentivized
    Read full review
    Sprout Social
    • For each account, customize posts for each platform, and schedule them to go live simultaneously.
    • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
    • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
    Incentivized
    Read full review
    Cons
    Tripnity (ICONOSQUARE)
    • Manipulating data can be difficult.
    • Paid and organic posts couldn't be separated.
    • Tracking story posts you wanted to group is messy.
    Incentivized
    Read full review
    Sprout Social
    • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
    • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
    Incentivized
    Read full review
    Likelihood to Renew
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Sprout Social
    I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
    Incentivized
    Read full review
    Usability
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Sprout Social
    Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
    Incentivized
    Read full review
    Reliability and Availability
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Performance
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Support Rating
    Tripnity (ICONOSQUARE)
    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
    Incentivized
    Read full review
    Sprout Social
    Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
    Incentivized
    Read full review
    Online Training
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Implementation Rating
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Alternatives Considered
    Tripnity (ICONOSQUARE)
    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
    Incentivized
    Read full review
    Sprout Social
    We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
    Incentivized
    Read full review
    Return on Investment
    Tripnity (ICONOSQUARE)
    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
    Incentivized
    Read full review
    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    ScreenShots

    Iconosquare Screenshots

    Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.