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Iconosquare

Score5.1 out of 10

21 Reviews and Ratings

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What is Iconosquare?

"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok."

Iconosquare's social media analytics aim to enable users to:
  • Make strategic decisions for Instagram, Facebook and Twitter based on concrete data;
  • Build a brand using statistics;
  • Save time with content scheduling, in-depth reporting and analysis;
  • Monitor several profiles from the same dashboard;
  • Compare results with competitors;
  • Manage conversations around a brand;
  • Engage with a community;
  • Collaborate with a team.
Iconosquare boasts 10,000 agencies and companies as users.

Categories & Use Cases

Media

Screenshot of Performance analytics overview
Screenshot of Media Viewer
Screenshot of Industry Benchmark
Screenshot of Competitor tracking
Screenshot of Schedule posts
Screenshot of Comments management

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Screenshot of Performance analytics overview

Reviews

What users are saying about Iconosquare.
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We like data yes we do, we like data how about YOU.

Incentivized
Peyton DixonView profile
TikTok Lead in Marketing at Babylist (51-200 employees employees)

Use Cases and Deployment Scope

We use Iconosquare for analytics purposes. We are working to increase impressions and reach across all social channels, and Iconosquare helps us to analyze content and numbers. We use it weekly to track posts and profiles across Facebook, Instagram, and TikTok. The problem it is helping us solve is low reach and impressions. Iconosquare allows us to see what content is performing well and how that content is helping our channels to grow.

Pros

  • Scheduling
  • Analytics
  • Cross Platform Analysis.

Cons

  • Organic vs Paid impressions on IG.
  • Organic vs Paid Reach on IG.
  • Historical Data for IG/TT.

Most Important Features

  • Analytics.
  • Being able to add multiple social profiles.
  • Cost effective.

Return on Investment

  • Improved Reach.
  • Improved Impressions.
  • Content Analysis.

User-Friendly Social Media Analytics

Incentivized
Kèlene PoyursView profile
Co-Founder in Marketing at Conversion Queens (1-10 employees employees)

Use Cases and Deployment Scope

One of our biggest services is Instagram marketing, and we needed a good way to report on improvements and growth. We make use of Iconsquare, originally because it was the best platform that we have found for reporting on Instagram metrics for clients in a visually appealing way. It allows us to highlight all of the most important metrics in an easy-to-understand way, even for clients who aren't particularly savvy.

Pros

  • Visually appealing reports for clients who aren't social-media savvy
  • Comprehensive reports containing all the important metrics
  • Provides good insights into the best performing posts

Cons

  • Quite pricey
  • Not great separation of paid and organic results

Most Important Features

  • Easy-to-understand reports
  • Comprehensive reports

Return on Investment

  • The best way we've found to present Instagram reports to clients
  • Highlights the most important metrics and makes it easy to show ROI to clients

Alternatives Considered

Agency Analytics and Whatagraph

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign, Google Forms, Ubersuggest

Essential tool for consulting on Instagram

Incentivized
Ivan BriceñoView profile
CEO (Chief Executive Officer) in Marketing at 2IM Marketing (11-50 employees employees)

Use Cases and Deployment Scope

Support in the comparative analysis of client competition in the agency. Create dashboards with the main KPIs on Instagram and Facebook. Important tool for benchmarking improvements in hours to post, post density, tag density, and average engagement rate per post. Know quickly in a single dashboard a comparison of performance with that of the industry.

Pros

  • Create custom reports quickly
  • Know the number of visits to the profile
  • Know the number of clicks on the link to the website or landing page

Cons

  • Generate report of real growth of followers
  • Automate scheduled posts
  • Include scheduling posts from the PC version

Most Important Features

  • Schedule Posts
  • Comparison of Competitors
  • create customizable reports

Return on Investment

  • Reduction of queries and questions in reports delivered to customers
  • Growth in offers of new consulting services

Iconosquare Social Analytics Review

Incentivized
Kelcey ZacareseView profile
Analytics Manager, Social in Social Media at Havas Formula (51-200 employees employees)

Pros

  • Simple and easy interface to navigate
  • Engagement rates, engagement metrics
  • Follower Growth and Trends

Cons

  • Only accesses Facebook and Instagram analytics - no other platforms
  • Does not separate paid and organic metrics
  • A lot of features you need to pay extra for

Return on Investment

  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.

Alternatives Considered

Social Report, Sprout Social and Buffer

Other Software Used

Sprout Social, Spredfast, Brandwatch

Iconosquare Review from a Nonprofit Marketer

Incentivized
Jared DeLongView profile
Communications Manager in Marketing at Both Hands Foundation (1-10 employees employees)

Pros

  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.

Cons

  • I think they could offer some deeper analytics if they allowed users to tag the type of content you were posting to see any trends by that tag.
  • Iconosquare's service should be cheaper. I know lots of organizations who could benefit from using the tool, but it's just not within budget for them.
  • The filtering options for date ranges and other queries isn't user-friendly.

Return on Investment

  • It's allowed us to see which content resonates with our audience so we can post more similar images.
  • It's allowed us to find other followers and hashtags that would be good to be associated with to grow our brand.
  • It has helped us develop partnerships with other followers who it recommends we should know well based on their number of followers.

Other Software Used

Emma, Kindful, ExpressionEngine, Slack, Intercom

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