Hootsuite Other Services (except Public Administration) Reviews & Insights

Score7.9 out of 10

1,188 Reviews and Ratings

Community insights

TrustRadius Insights for Hootsuite are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Platform: Users appreciate the platform for consolidating all social media channels into one, streamlining the scheduling and posting process across multiple platforms efficiently. They value having a single dashboard to manage multiple accounts, simplifying monitoring and interaction with different platforms.

Detailed Analytics Tools: Reviewers find the analytics tools comprehensive and user-friendly, enabling detailed tracking of social media performance, audience engagement, and demographics. The ability to generate detailed reports offers valuable insights into post performance and engagement metrics.

Convenient Scheduling: Many users value the ability to schedule posts in advance, finding it helpful in planning and organizing social media content effectively. The feature providing recommendations for optimal posting times optimizes engagement and reach across platforms.

Hootsuite Reviews

54 Reviews

Other Services (except Public Administration)Consumer Services2Religious Institutions3Civic & Social Organization2Non-profit Organization Management47

Videos

Build Capacity Schedule and Move on

Rating: 8 out of 10

Incentivized

September 2, 2025

Use Cases and Deployment Scope

Voices for Virginia's Children uses Hootsuite to streamline social media posting, management, and engagement tracking across all of our social platforms. As a small team, Hootsuite helps our organization stay organized, prepared, and equipped when capacity is limited and resources are tight. Hootsuite empowers our team to plan ahead, and be engaged in the day-to-day work as our social content is being shared in the background.

Pros

Provides a high-level view of our social strategy in action
Relieves the pressure of having to manually post content each day
Supports limited capacity and resources in an uncertain landscape for small orgs

Cons

We are looking forward to seeing Bluesky added as another platform to schedule post to.
We would love to see more detailed reporting options for all paid tiers.
We have experienced issues when Meta has bugs that doesn't allow us to reconnect to our FB business page. Would love to be able to post from IG without the FB page being connected.

Likelihood to Recommend

Hootsuite is well-suited for teams that need the basic function of scheduling posts across platforms. Hootsuite may not be the best option for super detailed analytics and metrics.

Verified User

Director in Marketing (Non-profit Organization Management company, 1-10 employees)

Vetted Review

4 years of experience

Great for all things social posting and analytics

Rating: 9 out of 10

Incentivized

August 27, 2025

Use Cases and Deployment Scope

I use Hootsuite to manage all social media scheduling and analytic review. It is a great scheduling tool to ensure our social channels are prepared each week. I also use it to pull our monthly and yearly analytics.

Pros

Social media planning interface
Easy access to analytics while changing platforms

Cons

Sometimes the entire post will populate with the photo of the link, other times nothing auto populates

Likelihood to Recommend

I would highly recommend to any communications, marketing or PR professional that needs a fully functioning platform to manage all social platforms.

Madison Wyman

Policy Communications Specialist in Marketing at American Feed Industry Association (Non-profit Organization Management, 11-50 employees)

Vetted Review

2 years of experience

Verified on LinkedIn

Hootsuite Makes Managing Multiple Social Channels Easy

Rating: 10 out of 10

Incentivized

July 14, 2025

Use Cases and Deployment Scope

We use Hootsuite for our organization in order to centralize all of our social media channels. Our company is present across most social channels, and Hootsuite helps us solve the problem of having to post on multiple channels. It makes automating posting and even dealing with post approvals much simpler for our team.

Pros

Post automation
Easy approvals on posts across teams
Quick link shortening
Easily post across multiple channels

Cons

Getting channels set up within the system could be a little more intuitive

Likelihood to Recommend

Hootsuite is an excellent choice if your company has multiple social media channels that need to be managed quickly. It's well suited for teams when multiple team members are responsible for posting and makes it easy for the person in charge to approve posts. For companies who have a small social presence, it may not be the right choice.

Verified User

Director in Marketing (Non-profit Organization Management company, 51-200 employees)

Vetted Review

3 years of experience

Valuable platform with some limitations

Rating: 5 out of 10

Incentivized

July 14, 2025

Use Cases and Deployment Scope

We use Hootsuite for composing posts, scheduling posts and publishing on Facebook and LinkedIn. We occasionally use it to moderate messages as well. This helps us cut down some time spent on social media management. We also use Hootsuite listening to identify trends related in our province that are relevant to our stakeholders and beneficiaries.

Pros

Owly GPT is a really valuable feature that saves a lot of time
Recommended times for posting
Ease of creating posts across platforms and the ability to switch tabs to tweak/customize content by platform

Cons

Threads does not work well on Hootsuite - cannot post to a topic, unable to tag
Doesn't support Bluesky social
Analytics are difficult to use and don't provide metrics I need for my work

Likelihood to Recommend

Hootsuite has a lot of good features in it, but because it doesn't support all the social media accounts that we use, we don't get the full value that we should from the site. Hootsuite simply lacks all the functionality that I would want from a social media management software, especially in the analytics section. I find it easier to go on each platform and pull data myself and I wish I coudl do this all in one place.

Fiona Buchanan, MJ

Communications Admin in Marketing at Workers' Resrouce Centre (Non-profit Organization Management, 1-10 employees)

Vetted Review

5 years of experience

View profile

Hootsuite works for scheduling content on multiple platforms

Rating: 10 out of 10

Incentivized

July 10, 2025

Use Cases and Deployment Scope

We need a way to schedule social media posts quickly and across multiple platforms. We only use the scheduling portion of Hootsuite.

Pros

Easy to post
Quick feedback on whether the post will post on the specific platforms
ability to see what is scheduled and when, quickly

Cons

we honestly only use the scheduling part and it works great
really, we just use the scheduling part and there's no issue for us
We do wish it were less expensive for a small non-profit like we are, and we know we could switch to meta for free, but Hootsuite is easier to use

Likelihood to Recommend

We have encouraged other small orgs to use Hootsuite - easy, post on multiple platforms

Verified User

Representative (Non-profit Organization Management company, 1-10 employees)

Vetted Review

10 years of experience

As a content creator I find Hootsuite super helpful

Rating: 9 out of 10

Incentivized

July 10, 2025

Use Cases and Deployment Scope

I use Hootsuite mainly for content scheduling. Hootsuite helps keep our content organized and it's helpful to see everything laid out in a content calendar. We're a local organization of about 12-24 people, but we serve a whole county. I think we could be better about using more of Hootsuite's analytics features.

Pros

Content Management
Content Calendar Suggestions
Best Times to Post Suggestions

Cons

Not being able to tag personal accounts on Facebook or LinkedIn

Likelihood to Recommend

I think Hootsuite is well-suited for my purposes as a content creator. It helps keep me scheduled and organized. Even if I don't use the Owly AI, I like the national day suggestions on the content calendar and the suggested times to post. I feel like those times are spot on and greatly increase our reach.

Elizabeth (Liz) Fuhrmann

Social Media Consultant in Marketing at Centre LGBT+ (Non-profit Organization Management, 11-50 employees)

Vetted Review

3 years of experience

View profile

Hootsuite Unleashed How it Transformed My Content Strategy.

Rating: 10 out of 10

Incentivized

July 10, 2025

Use Cases and Deployment Scope

I use Hootsuite to plan my social media posts. It helps me stay organized and provides suggestions on the best time to post, as well as assists with writing content.

Pros

Shortening posts for Twitter.
Providing hashtag suggestions.
Social listening for brand awareness.

Cons

Support for LinkedIn groups would be nice.
Tagging on LinkedIn can be clumsy, and it's not always easy to find the company or person.

Likelihood to Recommend

Hootsuite saves me hours a day, helping me write content and schedule posts. I can schedule weeks in advance, which is convenient. I've already recommended Hootsuite to several colleagues.

Verified User

Director in Marketing (Non-profit Organization Management company, 11-50 employees)

Vetted Review

5 years of experience

Great for not for profit, but a bit outdated

Rating: 6 out of 10

Incentivized

March 12, 2025

Use Cases and Deployment Scope

Analytics from all of our social platforms

Pros

Not for profit financial assistance
linking social accounts
great dashboard

Cons

analytics does not reflect the social platforms accurately
Free for small not for profits and business
add the new social platforms

Likelihood to Recommend

Having the not for profit discount has been of great benefit to our organisation. I would love for this to one be free of charge especially for the smaller charities that need to use an alternative to Hootsuite. I would also like to to have Hootsuite reflect the analytics from the other social platforms

Verified User

Director in Corporate (Non-profit Organization Management company, 1-10 employees)

Vetted Review

Great for Scheduling and Planning!

Rating: 8 out of 10

Incentivized

March 12, 2025

Use Cases and Deployment Scope

My organization mainly uses Hootsuite for content planning and scheduling. It is so helpful to be able to plan content out for multiple social platforms a month or more in advance. Occasionally, we will use Hootsuite to monitor inboxes or check analytics but we mostly use it for planning.

Pros

Very easy to use and simple calendar view of all content that is scheduled
Social performance score is helpful for us to determine where we need to improve or where we've been doing well
The create a post feature is very user friendly and simple to use

Cons

On the month calendar view, I wish it showed which platforms posts are published on instead of just saying "2 published"

Likelihood to Recommend

Hootsuite is well-suited for content planning, content scheduling, analytics review, and managing social platforms in one designated place.

Hootsuite is less appropriate for actual content creation. I think there are other platforms that fulfill that need better.

Verified User

Manager (Non-profit Organization Management company, 1-10 employees)

Vetted Review

5 years of experience

Increase Capacity & Boost Engagement Across ALL Platforms!

Rating: 10 out of 10

Incentivized

March 10, 2025

Use Cases and Deployment Scope

Our organization is a growing health and wellness non-profit organization that uses Hootsuite to post and grow our social networks. With the ever-growing social platforms, Hootsuite makes it 1000x easier to post across platforms and customize content from one place. We have The capacity and time this software has saved us is incredible! And the fact that they offer a discount to eligible nonprofits is just icing on the cake.

Pros

Integrate/linking social platforms with ease
Social calendar/organization of content/platforms
Integrated AI for copy (text) assist
Built-in marketing assistance and consumer reporting

Cons

BlueSky integration
YouTube community post (not video upload) integration

Likelihood to Recommend

Hootsuite is an absolute blessing if you are managing multiple social platforms for a business or organization and are trying to compete with attention across social platforms by posting consistently. If you are only managing 1 or 2 platforms, it might not be as appropriate, or if you have a large team of people solely focused on social media content.

Hayden Steadman

Creative Strategies Manager in Marketing at Thrive Allen County (Non-profit Organization Management, 11-50 employees)

Vetted Review

View profile

Loading Reviews List....

Video reviews

View playlist