#1 most frequent
United States of America
67.2%41 installations of 61
What is Hootsuite Amplify?
HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.
Categories & Use Cases
Media
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Screenshot of An easy-to-use tool for the entire organization. Make it easier to find the most relevant content for your employee’s network with recommendations in Amplify, powered by machine learning.
Who Buys & Uses Hootsuite Amplify
#2 most frequent
Canada
9.8%6 installations of 61
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
4.9%3 installations of 61
Amplifying our message
Use Cases and Deployment Scope
We use it for employee advocates to share corporate messages. We have approximately 350 users and 20 different units. We provide content daily and it also allows us to measure the reach and engagement. It is very easy to use for non-technical people. Also the mobile version makes it very convenient.
Pros
- Consistent message
- Easy to use
- Mobile app
Cons
- When adding new features unpredictable
- Communications of change
- Showing who published what content
Return on Investment
- Increase reach of messages
- Increased number of advocates
- Increased website traffic
Other Software Used
Hootsuite, Adobe PhotoShop, Microsoft Powerpoint
A Great Tool to Engage With Your Employees and Elevate Your Social Content
Use Cases and Deployment Scope
We are piloting an employee advocacy campaign with a small group, starting with sales with an eye to rollout further down the road. This is an easy group to get engaged and motivated as it helps with their sales process, but we have some doubts about other areas in the organization where employees may not be so driven to do so.
Pros
- Easy to create posts to be shared
- Easy to set up new users
Cons
- Can be complicated for employees to learn the platform
Most Important Features
- Content dissemination
- Analytics
Return on Investment
- Help us engage with employees
- Help us get more visibility on content we are creating for the public
Alternatives Considered
LinkedIn Elevate
Other Software Used
Hootsuite Insights (formerly uberVu), Facebook Business Manager (formerly Pages Manager), Sparkcentral, by Hootsuite
A Strong Advocacy Tool
Use Cases and Deployment Scope
Hootsuite Amplify is being used as our enterprise-wide employee advocacy tool. One of the biggest challenges with employee advocacy is steering team members towards content. It has helped us create a centralized content funnel that makes it easy for team members to select and share.
Pros
- Content curation
- Content categorization
- Intuitive app
- Strong permission management settings
Cons
- Provide a better, more integrated experience into the corporate ecosystem
- Customizable gamification options
Most Important Features
- The app
Return on Investment
- It has helped bring awareness to key business priorities
Alternatives Considered
EveryoneSocial
Awesome way to increase outreach
Pros
- Great UI- Fresh, modern and fast
- Ease of Use- Few clicks needed to share posts
- Great tracking- Gives insights into the number of posts shared, their reach, etc.
Cons
- Better tracking- Sometimes the reach shown on the app is not accurate
- Dark mode is not available
Most Important Features
- Ease of sharing posts
- Great and simple to use UI
- Tracking of employee engagement
Return on Investment
- can't comment because I'm a user
