Highspot

Score7.8 out of 10

135 Reviews and Ratings

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What is Highspot?

Highspot is a sales content management software solution offered by Highspot.

Categories & Use Cases

Media

Verified User

Employee in Product Management (1001-5000 employees employees)

Use Cases and Deployment Scope

Highspot is used in our organization for a multitude of purposes. The most meaningful to my position are the storage of documents such as marketing materials, maps, and media kits for each of our markets. This helps to keep the markets separated while allowing for a simple search to find the materials needed.

Pros

Documentation Upload.
Database for Materials.
Search Functionality.

Cons

Making bookmarking more easily accessible.
Recommending favorites.
Allowing for "card" style results from search to prevent scrolling.

Return on Investment

Positive: one location for marketing materials.
Positive: shows number of views on a presentation.
Positive: allows for easy sharing, minimizing downtime for sales follow ups.

Usability

Other Software Used

Salesforce CMS, monday.com, Broadsign

Verified User

Employee in Sales (201-500 employees employees)

Use Cases and Deployment Scope

Use it as our main resource hub to find documents internally as well as documents to share with external people. All files and documents are there, and if anyone is looking for a document or video, they should look it up on Highspot.

Pros

Storing files

Cons

Search functionality
AI and innovation
Ease of use

Return on Investment

Place to store information
Knowing what is internal and what is allowed to be external content

Usability

Alternatives Considered

Google Drive

Christina Bouwens

Sales Enablement Systems Specialist in Sales at Service Express (501-1000 employees employees)

Use Cases and Deployment Scope

We use Highspot as a sales enablement one.stop.shop solution for internal readiness & training as well as customer-facing collateral/assets to drive our sales process, and ultimately impact our bottom line/target revenue goals. We are using it to share content with colleagues via Sharing capabilities and Pitching content externally with prospects and customers, gaining insights on read receipts, and targeting what's on our customers' whiteboards (their projects and pain points, etc). It's replaced the previous tech that we weren't fully leveraging or which couldn't provide us all the bells & whistles we needed (eg. Marketo Plugin, etc.).

Pros

Content library/storage and access
Ongoing refresh/sync to updated content
Sharing content externally with analytics (AI).
Personal library/content "Spot"

Cons

Pitch functionality is a bit confusing for new users (email vs. link vs. video vs. live etc.)
Pitch templates or "microsites".
Content "Spots" that are links to other sites look odd (box with arrow pointing out).

Most Important Features

Pitch.
Content Library.
Usability/Easy to learn UI.

Return on Investment

Eyes on what customers view, length of time viewing and sharing with others internally.
Decreasing the likelihood we are sharing out/pitching outdated content.

Alternatives Considered

Brainshark and Microsoft SharePoint

Other Software Used

Salesforce.com, Outreach, Totango, ZoomInfo

Usability

April Risberg View profile

Academic Admissions Advisor in Sales at Kaplan University (5001-10,000 employees employees)

Pros

Saves me time daily
Organizes my brochures and are current
Keeps my frequently used ones at the top and easy to find
Shares documents with everyone so we are consistent when sending current materials
Looks professional and easy to use

Cons

Add a date for when the brochure was last updated and by whom
Point out possible duplicates of brochures

Most Important Features

Ease of use
Marketing and sales can use it in harmony
Integrates well with our Gmail and Groove
Reporting

Return on Investment

Saving sales people time every day
Easy to use and maintain
Visibility into what is being viewed by the recipient

Alternatives Considered

Salesforce.com and Groove

Other Software Used

Groove, Shared Contacts for Gmail, Salesforce.com

Usability

Lindsey Hunt View profile

Sales Enablement in Sales at Clearwater Analytics (1001-5000 employees employees)

Pros

Organize and display collateral
Reporting analytics on content engagement
Integration with other software such as Salesforce, Outreach, and LinkedIn Sales Navigator

Cons

Customizing SmartPages with more formatting options like objects or text
Too many duplicate columns of data in analytics
Managing groups

Most Important Features

One central repository for Sales and Marketing content
Easy to use and easy to manage for Admin
Strong Analytics with content engagement

Return on Investment

Highspot has created more efficiency within our Sales team as reps no longer have to "hunt" for up-to-date collateral
Highspot helps us understand what collateral gets deals in pipeline
Highspot aids in new employees getting ramped easier and faster with one location to review training content