Highspot solved all our Marketing Content & Sales Enablement Problems!
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
Highspot is being used as a sales enablement tool, and it has solved many issues at our company. Our Marketers upload current Marketing materials to Highspot, and our sales team uses this content (print, downloading, pitching). Prior to Highspot, our marketing materials [were] all over the place, and sales members never knew the right place to find it. Highspot is a One-Stop shop that makes it easy for everyone to use, and all materials are very searchable and easy to find. We love it.
Pros
- Organizes materials very well
- Extremely user friendly
- Makes searching for materials very easy - even using key-words that are in documents can be searched
Cons
- Their analytics are not very user friendly, not organized strategically, and downloading reports is not ideal
- Can't see the pitch analytics when you BCC people
- Would be nice if their "recommended content" can be chosen by the marketers, not by A.I.
Likelihood to Recommend
Highspot is great for companies that have tons of marketing content. Highspot makes content easy to use and at the fingertips of everyone who has access to it. It has made our content get used more, and there is less back and forth between our sales teams and marketing looking for stuff.
It also shows how effective our marketing materials are and helps us gauge what the sales team is using the most.
I think Highspot is not meant for companies that are VERY small or have a 1 - 5 person sales and marketing team because they would just not need such a robust tool.
It also shows how effective our marketing materials are and helps us gauge what the sales team is using the most.
I think Highspot is not meant for companies that are VERY small or have a 1 - 5 person sales and marketing team because they would just not need such a robust tool.
Vetted Review
2 years of experience