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Wildfire Interactive (Discontinued)

Score10 out of 10

13 Reviews and Ratings

What is Wildfire Interactive (Discontinued)?

Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.

Categories & Use Cases

Reviews

What users are saying about Wildfire Interactive (Discontinued).
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Wildfire was an adequate social media tool that is now integrated into Google's larger marketing platform

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Pros

  • Content scheduling on FB, TW, and PIN
  • Social media management
  • Basic analytics of post engagmemt

Cons

  • Detailed analytics and reporting, integrating with Facebook insights
  • Overlay with Google Analytics data to see connection between engagement and site traffic

Return on Investment

  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams

Recommend Wildfire

Ashley PengillyView profile
Social Media & Community Associate Manager in Social Media at Foley Family Wines (201-500 employees employees)

Pros

  • Builds Promotional Pages/Tabs Easy.
  • Allows you to make changes within seconds.
  • Tracks social media performance on Facebook, Twitter and Google+
  • Responsive customer service.
  • Great idea generators, will feed you with examples/case studies.

Cons

  • More customization - Would like to have the ability to edit more without coding.

Return on Investment

  • Consumer engagement per dollar invested.
  • Virality of content per dollar invested.
  • Sentiment data values per dollar invested.

Usability

Why Wildfire Rocks!

Verified User
Strategist in Social Media (201-500 employees employees)

Pros

  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

Cons

  • Difficult to customize graphic additions.
  • Overall templates felt very 'boxy' instead of personalized and trendy.

Return on Investment

  • Our TOS and engagement with our fans increased when implementing this.
  • Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.

New competitors offering better functionality at fraction of cost.

Verified User
Manager in Marketing (201-500 employees employees)

Pros

  • Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes.
  • Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.

Cons

  • The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
  • In its self-service mode, the product lacks some essential features like mandatory likes and white label.
  • Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

Return on Investment

  • As with all sweeps and contests, we are looking for new fanpage likes and a good number of entries from new fans. We always measure the number of new fans and value of the prize package.

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