Wildfire Interactive (Discontinued) vs. Woobox

The transition to Google has been painful - key contacts are no longer available.

I use Woobox for a poll/voting competition and I found it very helpful as it gathers the audience data very efficiently and provides the results in a very smart way. Woobox provides very limited features in the free version one cannot judge the capabilities of this excellent platform unless they purchase it.

Incentivized

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Woobox makes it easy to create a variety of promotions in their platform.
• The technology is intuitive to use and allows for a lot of customization.
• Woobox has a support team that is quick to respond and help.

Incentivized

• More customization - Would like to have the ability to edit more without coding.

• Having an easier way to creative pictures for splash pages
• It gets a little complicated trying to add extra entry questions

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

I constantly use the product and they are continually evolving and developing new tools. The customer service is also US based and very efficient to address issues or questions.

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

It is very intuitive and provides all necessary fields to begin promotions even if you have no graphic or programming skills

I have never been kicked out of Wildfire service. Always up and running.

I have never noticed it down.

Easy to perform tasks and quick to upload changes to your promotions.

It is very fast. The only thing that has taking any sort of time is when it imports photos or videos from platforms such as Instagram or Twitter. But this is more due to refresh rates than the actual program.

Phone and email support were always available to us when we needed it.

They have always answered the phone in person and been able to answer question or resolve issues same day. Not open 24 hrs.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Easy to integrate with existing Facebook account.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

To be honest, I prefer Rafflecopter over Woobox. Good product, but I feel like Rafflecopter has more to offer the user.

Incentivized

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• ROI was great. People remembered our company and products after the contests. This of course has to do with how much money you spent promoting, but I think Woobox made it a simpler process for people to enter a contest.