Wildfire Interactive (Discontinued) vs. Votigo

The transition to Google has been painful - key contacts are no longer available.

If you want a fully integrated and customized solution Votigo is the way to go. But it is not a cheap or fast option. If you can work within the self service template it can be a fast, inexpensive option.

• Content scheduling on FB, TW, and PIN
• Social media management
• Basic analytics of post engagmemt

Incentivized

• Worked with Votigo on large cause marketing campaign for Citgo Oil. Great customer service!
• Votigo is flexibile with program implementation and customization. Project for 3M
• Votigo is a always timely with follow up and technical support and resolution

• The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
• In its self-service mode, the product lacks some essential features like mandatory likes and white label.
• Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

• I wish we had more flexibility with the design options like CSS and HTML at the lower cost self service option.
• I wish the API option was less expensive or had more flexabilty in the design
• Please remove the Votigo branding for the self service solution. I would be willing to pay more but not a lot more.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

For a custom or API implementation I think it is a great option and they have great customer service. The self service option is too rigid and I need more application options and design customization

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

• Our TOS and engagement with our fans increased when implementing this.
• Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.

• It is a great solution but I now see a lot of other products with more advanced reporting and lower costs.