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Google Ads

Score8.3 out of 10

1,329 Reviews and Ratings

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What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Google Ads has to offer, as determined by TrustRadius' reviewers.
Based on 1,329 ratings of Google Ads's features
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Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 4.8

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.8

Areas for Improvement

  • Contextual advertising

    Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

    Category average: 3.6

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 2

  • Social advertising

    Advertising on social media platforms like Facebook, LinkedIn, etc.

    Category average: 1.8