Google Ads Reviews and Ratings

Rating: 8.3 out of 10

Score

8.3 out of 10

Community insights

TrustRadius Insights for Google Ads are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Keyword-Based Targeting: Users have praised the keyword-based targeting feature for its ability to enable precise audience segmentation and targeting based on specific keywords relevant to products or services. The functionality has been highlighted as a key benefit, allowing users to reach their desired audiences effectively and efficiently.

Integration with Google Analytics: Many users have positively acknowledged the integration with Google Analytics, which enhances the depth of insights by connecting Google Ads data with analytics tools. This seamless connection provides users with a comprehensive view of their advertising performance and audience behavior across platforms.

Valuable Tool for Marketing Campaigns: Users consistently find Google Ads to be a valuable tool for various marketing objectives such as lead generation, brand awareness, and driving website or phone call traffic. Its effectiveness in achieving marketing goals has been widely recognized by users who leverage the platform for successful campaigns.

Reviews

126 Reviews

Google Ads A

Rating: 8 out of 10

Incentivized

June 9, 2025

Use Cases and Deployment Scope

We use Google Ads as a main form of marketing for our clients to gain new prospects and leads for each business we represent. The goal is for Google Ads to help grow our clients' businesses by providing quality leads in a cost-effective and efficient manner. The platform allows us to use wise budget setting measures which helps keep costs in line with our overall budget strategy.

Pros

Ad Delivery
Reporting
Lead generation

Cons

Difficult to import existing ads
Difficult to navigate
Report naming can be cumbersome

Likelihood to Recommend

Great platform to use as a lower funnel tactic and for lead driven advertisers. We see it pay off as it provides leads to advertisers who want to track phone calls or web form submissions. The platform is less relevant for branding businesses as the search pages do not offer much support for images.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

11 years of experience

Useful advertising too for high lead generation and revenue growth

Rating: 8 out of 10

Incentivized

April 26, 2025

Use Cases and Deployment Scope

Within my organisation, we use Google Ads to generate both brand exposure and acquire a high volume of leads. Through multiple Ad Campaigns and Ad Groups, we are able to target specific search terms that ensure landing page visitors and enquiries are relevant to the product and/or region we're promoting.

Pros

Campaign Targeting
Budget Control
Optimisation Startegies
Third-Party Account Access
In-Depth Reporting
Data & Analytics Integrations

Cons

User Accessibility & Experience
Streamline Campaign Creation Process
Custom Billing Thresholds

Likelihood to Recommend

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

Ash Shenker

General Manager in Corporate at Australian Fitness Academy (11-50 employees)

Vetted Review

12 years of experience

Great Ads Platform works great for my business Provides ROAS

Rating: 10 out of 10

Incentivized

April 23, 2025

Use Cases and Deployment Scope

Google Ads is our primary lead generation tool for us, users Google for a solution to their problem and they find our product. In our market it very difficult to find our buyers and Google Ads provides coverage for us to be able meet our business needs. The additional tools in Google Ads also provides with information on our marketplace, intent data, search history and other metrics that help us to understand our marketplace and customers. Overall without it lead generation would not be easy for us.

Pros

Keyword Research
Ad copy
Bidding types
Locations to target ads
Budgeting
Campaign metrics
Lead Conversions
Data
User tracking

Cons

B2B only targeting would be great
More information on target audiences
Sector targeting
More information on who is clicking on ads

Likelihood to Recommend

I would recommend it to anyone who is in B2B or B2C or both. Specifically thought, it depends upon your product and if it is suited for Google Ads as a method of lead generation or awareness generation. It might not be very suitable for higher ticket items where the purchase journey is a lot more complex where a need and solution is not easily communicated to a user. Overall Google provides a lot of information and it is easy to determine if Google Ads would be a google solution for lead generation for your business.

Verified User

Professional in Marketing (11-50 employees)

Vetted Review

10 years of experience

A business essential!!

Rating: 10 out of 10

Incentivized

March 6, 2025

Use Cases and Deployment Scope

We use the Google ads platform to run PPC campaigns in our core markets. Google has done a remarkable job of making the statistics easy to read and understand. I have an agency that works with us, and they do the bulk of the work, creating keywords and negative keywords. I use the platform for analytics, and it is easy to read for someone with no training.

Pros

PPC
Marketing
Analytics

Cons

Billing functionality
Exporting Reports for stakeholders
Spend Transparency

Likelihood to Recommend

Almost any business can benefit from Google Ads. Google is the number 1 search engine, and you are making a mistake if you are not advertising on it. Google Ads should be used for Pay per click marketing. Making sure you are at the top of a search is paramount to getting more business if your SEO is not ranking well.

Tyler Newman

Marketing Director in Marketing at MGT Films (11-50 employees)

Vetted Review

3 years of experience

A complete platform for advertising on Google

Rating: 10 out of 10

Incentivized

March 6, 2025

Use Cases and Deployment Scope

We use Google Ads to create online ads. It is ideal for creating campaigns on different networks, centralizing a lot of information. With it, I can promote my products and my brand. I use it to create search network campaigns, research keywords, track trends, bid auctions, analyze campaigns, among others.

Pros

Creating Google Campaigns
Keyword Planning
Campaign Analysis

Cons

More intuitive platform
Offering more assistance in tag configuration
AI-powered campaign analysis

Likelihood to Recommend

Google Ads is ideal for those who want to create online campaigns on Google networks. It is quite agile, but it can be difficult to use. If you don't have much knowledge, I advise you to study a little about the platform and the dynamics of ads before you start.

Verified User

Analyst in Marketing (51-200 employees)

Vetted Review

2 years of experience

Super tool for super businesses.

Rating: 10 out of 10

Incentivized

March 6, 2025

Use Cases and Deployment Scope

I use it to get leads for our business.

The business problem that we had was to get quality leads. And we used other platforms as well. But Google PPC (Pay-Per-Click) is the best platform to get users to see our website with similar interests.

Pros

Bring in Quality Leads for our business
List the website on top of our competitors on Google searches
I can get detailed information about the campaigns and set exactly what I want to spend

Cons

Its sometimes overwhelming. So if I was a beginner, it would be intimidating for me to grasp the vast features of Google Ads.
I feel that Automated bidding sometimes gets us to overspend a little more than required
I specifically wanted to target users based on very specific behaviors and interests, but the available audience segments are too broad sometimes.
I often use Search terms report which only shows a limited number of search queries, I find it hard to understand exactly which queries triggered ads.

Likelihood to Recommend

Well, it is very very well suited where you have a exceptionally good budget and know your audience. Know their behavior and choices. It is also good to have your best keywords and competitors data handy to be able to get best out of Google Ads.

It is less suited for people just starting out and has less finances. As Google Ads can lead to huge budget issue if not done well. It won't produce right results for you.

Ishant Harjai

Business Development Manager in Marketing at FAB Web Studio (51-200 employees)

Vetted Review

10 years of experience

Google Ads is a great tool for new advertisers

Rating: 9 out of 10

Incentivized

March 6, 2025

Use Cases and Deployment Scope

Currently I use Google Ads to run ad campaigns for clients across a variety of industries. We help research, develop, and report on advertising campaigns for search, display, and YouTube. Google Ads helps our clients generate leads at a faster rate than organic, with the breath of knowledge that our agency has to offer in the Google Ads platform. We also use Google Ads for tracking conversion actions that occur on our clients websites. This can help our clients report accurate results when it comes to their ad campaigns.

Pros

Conversion Tracking
Ad Campaign Reporting
Optimization Recommendations
Campaign Setup

Cons

Automated Reporting
More Accurate Budget Recommendations
Bulk Edit / Upload

Likelihood to Recommend

Google Ads is best suited for an environment where users are more comfortable with how the existing environment is set up. Google Ads has a significant learning curve, so as a new users, it can be hard to navigate through and make proper adjustments when needed. Without the required knowledge, it can burn through an advertising budget quickly.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

5 years of experience

Huge Disappointment

Rating: 1 out of 10

Incentivized

December 17, 2024

Use Cases and Deployment Scope

I tried to put and advertising campaign together by following the prompts I got from Goole Ads itself. The intention was to test the effectiveness of Google Ads in marketing a book that I wrote on Shopping Centre Management Skills. I am quite inexperienced, therefore I followed the example that was provided by Google Ads. For keywords I used simple straightforward and direct kind of words around the subject.

Cons

Google Ads can start by making
access to support personnel easier and
then teach them to respond quicker and be more responsive to customer input.

Likelihood to Recommend

Utterly unresponsive. One ends up with the "algorithm" that is in use giving the wrong messages. One is then left to experiment and try different things for the Advertising to become responsive. The reason why one is left experimenting is because support service is unresponsive and then later on (when they do respond) slow and vague in their advice. I ended up being told by the "system" that my website was "malicious" and "compromised" only for me to discover (after 3 separate and independent checks) that my site was indeed safe!!! It all ended up in my site now being flagged by Google ads as unacceptable by their own malicious, hostile and corrupted software!

Johan Olwage

Author at Useful Mall (1-10 employees)

Vetted Review

1 year of experience

View profile

The best tool to reach potential customers

Rating: 9 out of 10

Incentivized

June 25, 2024

Use Cases and Deployment Scope

Google Ads lets us reach potential customers who are looking for a related software or just a term in general.

Google Ads let's us reach customers who didn't know we existed using the keywords that are relevant to our business.

Pros

Targeting potential customers
Flexibility for campaigns creation
Keyword targetting
Setting negative keywords
Broad reach through google network

Cons

In my experience, their recommendations are customised to each case. In my opinion, they only suggest spending more money
I think if you have a low budget your campaign wont perform well
In my opinion, account specialists are pretty bad

Likelihood to Recommend

It's a great tool to reach your target market through a different channel. When SEO isn't working for you, Google Ads is the best approach. You also get more qualified leads that other paid media platforms.

Verified User

Manager in Marketing (1-10 employees)

Vetted Review

2 years of experience

Ad Management with Google Ads

Rating: 10 out of 10

Incentivized

January 23, 2023

Use Cases and Deployment Scope

Google Ads is a very platform to manage paid advertising that is sought to be shared within the Google search engine as well as the allies that receive advertising from them. It allows you to obtain a better scope of conversion of visits into sales of your website. It can be considered as a great management tool for advertising management in internet search engines.

Pros

Management of suitable content for advertising
Administration of programmed resources for advertising
Management of the balance and distribution dedicated to publicity and specific announcements

Cons

Improve the content planning and budget allocation development interface
The interface of the android application is improved for visibility of its content and management.

Likelihood to Recommend

Content management for the development of advertising in the Google search engine. Not applicable and loses effectiveness in other search engines where your paid advertising does not reach.

Verified User

Director in Research & Development (1-10 employees)

Vetted Review

4 years of experience

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