Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Cat avg: 4.8
Top Performing Features
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Cat avg: 6
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Cat avg: 6.8
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Cat avg: 6.2
Worst Performing Features
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Cat avg: 2
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Cat avg: 1.8
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Cat avg: 3.6
Google Ads Features from Reviews
Ad Campaigns
Features related to creating and deploying ad campaigns.
3.9-2%
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 5.1
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 5.5
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 4.8
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 5.6
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 2
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 3.6
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 1.8
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
6.4+19%
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 4.1
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.2
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 4.2
Ad Auctions
Allows users to bid for ad space for search results based on specific keywords.
7+4%
Ad bidding
Automated bidding based on budget parameters and the click or conversion likelihood of an ad.
Category average: 6.7