Features
Top Performing Features
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 4.8
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.1
Ad Campaigns
Features related to creating and deploying ad campaigns.
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 5.2
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 5.6
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 4.8
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 5.5
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 2
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 3.7
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 1.8
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 4.2
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.1
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 4.3
Ad Auctions
Allows users to bid for ad space for search results based on specific keywords.
Ad bidding
Automated bidding based on budget parameters and the click or conversion likelihood of an ad.
Category average: 6.7