What is Google Ad Manager?
Categories & Use Cases
Top Performing Features
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
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Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
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Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
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Areas for Improvement
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
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Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
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Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
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