Google Ad Manager Information Reviews & Insights

Score8.5 out of 10

392 Reviews and Ratings

Community insights

TrustRadius Insights for Google Ad Manager are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Streamlined Account Management: Users have found the platform efficient for managing large accounts through bulk edits and changes, saving them time and simplifying their workflow significantly. This streamlined process has enabled users to focus more on strategic aspects of their campaigns.

Robust Reporting Options: Reviewers highlighted the ease of use and robustness of the reporting features, mentioning how detailed insights have helped them make informed decisions confidently. The variety of reporting options has empowered users to analyze data comprehensively and optimize performance effectively.

Valuable Campaign Tracking: Users appreciate the platform's ability to track campaigns, conduct keyword research, and optimize advertising strategies effectively, leading to increased engagement and conversions. By leveraging these tracking capabilities, users have been able to refine their targeting strategies and enhance campaign outcomes successfully.

Google Ad Manager Reviews

10 Reviews

InformationComputer Software2Internet4Telecommunications1Publishing2Newspapers1

If you want a really good product to market ad's with, Google ad's is your product.

Rating: 9 out of 10

Incentivized

May 12, 2022

Use Cases and Deployment Scope

With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.

Pros

Attraction
Cost effective
engauges

Cons

more configuration
more documentation or videos to set it up
allow for additional features with out having to pay for them.

Likelihood to Recommend

The product is a really good product and we have not had any issues in using the product or educating others on how to use it. The only area that needs enhancement is how to gain more market share with the use of the ads. Maybe a way to make them more targeted within the area or within a region that you want to market more ads at.

Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT)

Director of IT/Operations and Security in Information Technology at SambaSafety (Computer Software, 201-500 employees)

Vetted Review

6 years of experience

View profile

The main tool to automate media buys

Rating: 9 out of 10

Incentivized

June 3, 2021

Use Cases and Deployment Scope

We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on the internet to automate the media buying process. It has the most inventory, the best integrations and the more advanced soltions for measuring results.
It is mostly used by the marketing department and we have a special team dedicated to optimizing the results of Google Ad Manager.

Pros

Different attribution models built within the platform
Lots of bidding methods available
Vast supply available in all countries

Cons

Not dedicated team unless you are spending enourmous sum of money.
Margins not transparent
Operates like black box and missing indepedent verification on its metrics

Likelihood to Recommend

Google Ad Manager offer a full stack solutions for everything related to programmatic. Wether you are positioned on the buy side or the sell side you are definitely using Google Ad Manager to transact media.
It is appropiate for small clients as it is an easy to use self serve platfrom and for large clients as it has a complete set of features to maximize results that are not available on every platform.

Kimberly Smith

Director digital in Marketing at Ogilvy (Internet, 10,001+ employees)

Vetted Review

4 years of experience

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Efortless scaling and time saving

Rating: 9 out of 10

Incentivized

June 2, 2021

Use Cases and Deployment Scope

We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses depending on what you want to achieve, your budget and the competitiveness of your industry.

Google Ad Manager is used only by the marketing department.

It makes it very easy to aggregate different channels and deploy text and image ads.

Pros

Customizable dashboard.
Instant feedback and notifications.
Scalable ads.

Cons

Some initial learning curve
Some features are hard to understand

Likelihood to Recommend

If you are looking to scale text and display ads, Google Ad Manager is a solid choice, as it helps scale your ads. It combines different exchanges such as DoubleClick, Adsense, AdExchange and third party exchanges which gives it a lot of options, scale and ability to optimize.

If you are a small business with [a] limited budget or knowledge it might not be an ideal fit.

Alex Chaidaroglou

Director & Co-Founder in Marketing at Altosight (Internet, 1-10 employees)

Vetted Review

7 years of experience

View profile

Google Ad Manager Review

Rating: 8 out of 10

Incentivized

March 11, 2020

Use Cases and Deployment Scope

Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the size of the ad units, creative assets, impression goals, and ad placements to support our clients' KPIs. Additionally, we use Google Ad Manager to provide clients with a reliable performance metrics to help with campaign management and optimizations.

Pros

Real-time and accurate performance metrics (impressions and CTRs)
Targeting capabilities
Control over creative assets and ad unit sizes

Cons

Complex product, big learning curve for beginners

Likelihood to Recommend

Google Ad Manager is used by our Ad-ops team on a daily basis to create and manage our digital campaigns for ads that run on our site and direct users to a client's website in order to generate traffic and sales.

Verified User

Account Manager in Sales (Publishing company, 201-500 employees)

Vetted Review

2 years of experience

Take your display advertising to the next level

Rating: 9 out of 10

Incentivized

February 18, 2020

Use Cases and Deployment Scope

I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with their content. This ranges in topic from security to AI. My team executes and reports on all campaigns. With the new changes within Ad Manager some reporting can be tricky.

Pros

Ad management.
Custom reporting.

Cons

Reporting.
Changes/updates notification.

Likelihood to Recommend

Ad Manager is a great tool to help you expose your product or content to a specific geo targets audience. You can also target by keyword etc. Ad Manager is a great place to start nurturing your audience. Campaigns that seem to not perform as well as ads are those such as live online events or webinars. Campaigns that have a high level of success with my team are whitepapers, trials, ebooks, etc

Avery Falkenstein

Campaign Specialist in Customer Service at Devada (Internet, 501-1000 employees)

Vetted Review

2 years of experience

View profile

Running ads is now easy and profitable!

Rating: 9 out of 10

Incentivized

October 4, 2019

Use Cases and Deployment Scope

Google Ad Manager is being used by the marketing team, specifically the performance marketing guys at our office. They use this to set up their marketing ads, be it an app install, web ads, retargeting, SEM etc. They use it for end to end, ad ideation, segmentation, targeting, communication, management.

Pros

User segmentatation - new, old, prospecting/retargeting etc.
User targeting - day-parting, demographics, interests etc.
Campaign management
Ad formats and tweaking for experimentation

Cons

It's a little complex to understand for beginners
It doesn't allow you to run various ad platforms on a single platform
Its data has discrepancies at times even against the Google analytics or Playstore data

Likelihood to Recommend

Well suited for helping you move your paid marketing in house, as then you should be able to manage your campaigns end to end. It is not suited if you don't have a Google ads expert in house as it can take a few weeks for one to get trained on this and start setting up ads.

Verified User

Vice-President in Marketing (Internet company, 51-200 employees)

Vetted Review

4 years of experience

A great platform to help you manage your ads and increase ROI

Rating: 10 out of 10

Incentivized

October 4, 2019

Use Cases and Deployment Scope

Google Ad Manager is being used by our social media team and by our PPC team. Google Ads allows us to manage our ads across all of our marketing channels. It solves the problem of having to use multiple programs to accomplish the same exact goal. It allows us to easily set up and report on our current ad campaigns.

Pros

The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
My favorite feature is it allows you to manage all of your ads in one place.
The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.

Cons

Sometimes the tags are not reliable in certain browsers such as Microsoft Edge.
Sometimes the server gets bogged down making everything slow and clunky.
Not the most intuitive software. Luckily, there is a big user group to help you with problems.

Likelihood to Recommend

Goolge Ad Manager is great when you need a program that runs all of your ad campaigns from one place. No more using 3-4 programs to run your ads. Google Ad Manager might not be a good fit if you are not running a lot of ads or are not running a lot of ads on multiple platforms.

Verified User

Manager in Marketing (Computer Software company, 201-500 employees)

Vetted Review

2 years of experience

Great program but could use a few tweaks

Rating: 9 out of 10

Incentivized

October 3, 2019

Use Cases and Deployment Scope

We use it to track how our ads are performing on different websites and platforms. It has really helped us condense our reporting and information, we can now use just this one program rather than different programs to track clicks, demographics, opens, etc. It saved us money by allowing us to condense into one program.

Pros

Condenses Information
Tracks clicks and opens
Gives demographic info

Cons

A little tricky to use at first. Could have better training options
Would love for even more information to be provided
Better mobile version

Likelihood to Recommend

Well suited for any office using Google programs, but not as great for Mac/Apple users. Also great for desktop versions but not if you need to use the app or mobile version. Great for companies on a budget and smaller companies as well. May not be as suited for huge major companies with a lot of campaigns running at the same time.

Cassidy Ebert

Client Services Manager in Sales at SourceMedia (Publishing, 501-1000 employees)

Vetted Review

1 year of experience

View profile

Can't go wrong with a well-established brand

Rating: 8 out of 10

Incentivized

March 19, 2019

Use Cases and Deployment Scope

We are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.

Pros

It allows you to change a lot of attributes for the line items.
The report function is versatile, allowing different types of queries.

Cons

It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
The reports takes a long time to run.
The reports lack visualizations.
Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.

Likelihood to Recommend

You can't go wrong with Google Ad Manager (GAM) if you are a large company because they are the king of ad servers. However, if you want to cope with the big data needs nowadays, you may need to pair it with some BI tools for visualizations. Also if you want better user control and order entry interface, you may need to consider an order entry platform to interface with it.

Kevin Yip

Online Business & Data Analyst in Sales at San Francisco Chronicle (Newspapers, 201-500 employees)

Vetted Review

5 years of experience

View profile

Simple tool for Google users

Rating: 8 out of 10

Incentivized

February 4, 2019

Use Cases and Deployment Scope

The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve future Google ads.

Pros

The data analysis part is clear and very useful.
We are able to manage all our ads in one place, very convenient.
Easy to use.

Cons

It takes a while to get used to the platform but once you get it, it's easy to manage!

Likelihood to Recommend

It's great for companies like us that relying on Google products. We have Google ads, Google analytics, G suite, and many other Google products. So it's easy to share and integrate among these applications. It's simple to use if you are already a Google user too!

Verified User

Employee in Marketing (Telecommunications company, 11-50 employees)

Vetted Review

2 years of experience