Google Ad Manager Reviews and Ratings

Rating: 8.5 out of 10

Score

8.5 out of 10

Community insights

TrustRadius Insights for Google Ad Manager are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Streamlined Account Management: Users have found the platform efficient for managing large accounts through bulk edits and changes, saving them time and simplifying their workflow significantly. This streamlined process has enabled users to focus more on strategic aspects of their campaigns.

Robust Reporting Options: Reviewers highlighted the ease of use and robustness of the reporting features, mentioning how detailed insights have helped them make informed decisions confidently. The variety of reporting options has empowered users to analyze data comprehensively and optimize performance effectively.

Valuable Campaign Tracking: Users appreciate the platform's ability to track campaigns, conduct keyword research, and optimize advertising strategies effectively, leading to increased engagement and conversions. By leveraging these tracking capabilities, users have been able to refine their targeting strategies and enhance campaign outcomes successfully.

Reviews

36 Reviews

Love it or hate it, Google Ad Manager is a staple for paid media stacks

Rating: 8 out of 10

Incentivized

October 31, 2024

Use Cases and Deployment Scope

We use Google Ad Manager for running search ads to market & promote the products we sell at our company.

Pros

Easy payment
Easy ad creation
Easy keyword selection

Cons

Limited reporting transparency for certain ad types, particularly Performance Max campaigns
For those accustomed to the legacy interface, the new layout (new as of mid-2024) is difficult to navigate
The in-platform suggestions are often unhelpful or even detrimental

Likelihood to Recommend

Google Ads Manager is a good solution for those looking to run search ads to promote their products or services.

Verified User

Manager (51-200 employees)

Vetted Review

5 years of experience

Improve your ROI with Google Ad manager!

Rating: 8 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

Google Ad Manager serves as a one stop destination for me to work with all my ad tech tools.

It helps me manage different formats of creatives in library.

Connects to multiple exchanges returning back extensive data.

Covers all my needs through google ad tech tools integrations.

Best in class forecasts as it provides a clear view of performance metrics.

Pros

I work on raw creatives conversion to ads using Google Ad Manager
I publish my ads by keeping them ready in this tool - as a repository
Outstanding reports and graphs

Cons

Formatting options can be brought to the reports.
Custom attributes and metrics can be allowed to match dynamic business needs.
Improvements can be made in terms of organizing the tools connected to Google Ad Manager - Better classification.

Likelihood to Recommend

Google Ad Manager is the most helpful tool if you are revolving around Google products. This is because it enables us to work with integrations seamlessly, also providing better compatibility.

I think, the tool is of less usage in case of programmatic advertising and tools outside of the Google Ad Manager suite.

Verified User

Advisor in Customer Service (51-200 employees)

Vetted Review

3 years of experience

Google Ads is my personal fav!

Rating: 7 out of 10

Incentivized

June 16, 2022

Use Cases and Deployment Scope

I use Google Ads Manager to advertise our products. We tried to use paid search campaigns with still images of the gas industry. It was amazing to use. the interaction was a bit hard to do with google analytics, so we had to refer to YouTube for that but overall it was easy to use and they have a lot of tutorials that help you to see a lot of new features which you did not know they had.

Pros

Tracking of campaigns
Keyword research

Cons

Provide hide option for not useable campaigns.
Tricky to connect with Google Analytics in my opinion.

Likelihood to Recommend

It is a cost-effective platform. Google Ad Manager provides the option to run ads globally with few clicks. Ads for clients are also easy to manage and we can give them the statistics also very quickly. The best is the keyword research tool. This saves us the trouble of seeing an external tool.

Verified User

Executive in Marketing (51-200 employees)

Vetted Review

2 years of experience

Best Platform To Run Ads

Rating: 10 out of 10

Incentivized

May 19, 2022

Use Cases and Deployment Scope

Google ads manager is the one and only tool that helps me and my organization to run ad campaigns aall over the platform. Google ads manager helps me and my clients to scale the business. It increases our customer acquisition and provides use genuine leads for the business. It is very easy to set up and well organized.

Pros

Setups Ads
Keywords research

Cons

Proivde hide option for not useable campaigns

Likelihood to Recommend

Google ad manager help me to build my reputation online via display ads. Moreover it cost-effective platform. In my experience, we were struggling to find offshore clients but now it is possible via google ad manager, as it provides the option to run ads all over the world.

Saif Ali

Assistant Director in Engineering at Web Techne (11-50 employees)

Vetted Review

3 years of experience

Biggest Player in the Search Marketing Game

Rating: 9 out of 10

Incentivized

May 13, 2022

Use Cases and Deployment Scope

I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less emphasis on video and display campaigns. This is due to the goals of the clients and the user intent that we can tap into with search campaigns.

Pros

Bulk edits and changes streamline management of large accounts
Reporting options are robust and easy to use
Provides the largest market share of search marketing in the world

Cons

More visibility into smart-bidding algorithms
Optimization recommendations other than spend more
More transparency in search terms reports

Likelihood to Recommend

Google Ads is well suited to advertisers that operate in a space with healthy market awareness. If they are advertising a product or service that users are generally aware of and search for, Google ads campaigns could be successful. For those that have a new or extremely niche offering, there may not be enough search volume to justify the effort.

Ben Sottek

Sr. Paid Media Account Strategist in Marketing at Directive Consulting (51-200 employees)

Vetted Review

7 years of experience

View profile

If you want a really good product to market ad's with, Google ad's is your product.

Rating: 9 out of 10

Incentivized

May 12, 2022

Use Cases and Deployment Scope

With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.

Pros

Attraction
Cost effective
engauges

Cons

more configuration
more documentation or videos to set it up
allow for additional features with out having to pay for them.

Likelihood to Recommend

The product is a really good product and we have not had any issues in using the product or educating others on how to use it. The only area that needs enhancement is how to gain more market share with the use of the ads. Maybe a way to make them more targeted within the area or within a region that you want to market more ads at.

Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT)

Director of IT/Operations and Security in Information Technology at SambaSafety (201-500 employees)

Vetted Review

6 years of experience

View profile

Google Ad Manager is perfect for ad management!

Rating: 10 out of 10

Incentivized

April 29, 2022

Use Cases and Deployment Scope

We use Google Ad Manager for multiple clients at the same time. This is such a great platform when it comes to managing all the different ads for our clients. It is simple to target potential customers all over the United States and breaks it down into more demographics as well.

Pros

Simple
Creditable
Productive

Cons

Need more options for details
Automatically selects words to target
Should not approve words without allowing user to select them

Likelihood to Recommend

If you are running any ads, this is such an important platform to use. It is key to make sure that you consistently check how your ads are performing and make adjustments where needed. That is what I love about Google Ad Manager. I just log in and have all the details I need available.

Verified User

Partner in Corporate (1-10 employees)

Vetted Review

3 years of experience

The main tool to automate media buys

Rating: 9 out of 10

Incentivized

June 3, 2021

Use Cases and Deployment Scope

We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on the internet to automate the media buying process. It has the most inventory, the best integrations and the more advanced soltions for measuring results.

It is mostly used by the marketing department and we have a special team dedicated to optimizing the results of Google Ad Manager.

Pros

Different attribution models built within the platform
Lots of bidding methods available
Vast supply available in all countries

Cons

Not dedicated team unless you are spending enourmous sum of money.
Margins not transparent
Operates like black box and missing indepedent verification on its metrics

Likelihood to Recommend

Google Ad Manager offer a full stack solutions for everything related to programmatic. Wether you are positioned on the buy side or the sell side you are definitely using Google Ad Manager to transact media.

It is appropiate for small clients as it is an easy to use self serve platfrom and for large clients as it has a complete set of features to maximize results that are not available on every platform.

Kimberly Smith

Director digital in Marketing at Ogilvy (10,001+ employees)

Vetted Review

4 years of experience

View profile

Efortless scaling and time saving

Rating: 9 out of 10

Incentivized

June 2, 2021

Use Cases and Deployment Scope

We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses depending on what you want to achieve, your budget and the competitiveness of your industry.

Google Ad Manager is used only by the marketing department.

It makes it very easy to aggregate different channels and deploy text and image ads.

Pros

Customizable dashboard.
Instant feedback and notifications.
Scalable ads.

Cons

Some initial learning curve
Some features are hard to understand

Likelihood to Recommend

If you are looking to scale text and display ads, Google Ad Manager is a solid choice, as it helps scale your ads. It combines different exchanges such as DoubleClick, Adsense, AdExchange and third party exchanges which gives it a lot of options, scale and ability to optimize.

If you are a small business with [a] limited budget or knowledge it might not be an ideal fit.

Alex Chaidaroglou

Director & Co-Founder in Marketing at Altosight (1-10 employees)

Vetted Review

7 years of experience

View profile

Google Ad Manager: The most powerful way to PPC!

Rating: 10 out of 10

Incentivized

April 5, 2021

Use Cases and Deployment Scope

One of the services we provide is PPC (pay per click). We utilize Google Ad Manager to run our clients' Google Ads (Search, Shopping, Display, [&] YouTube). I utilize the platform on a daily basis as well as keep up to date with the everlasting platform changes, upgrades, and betas. Google Ad Manager is our primary focus when it comes to PPC as a whole on search.

Pros

Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.

Cons

Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.

Likelihood to Recommend

If you're looking to get into digital advertising, 99% of the time Google Ads is where you want to be. For the simple reason that you can target the search term (as compared to social [media] where you [can] target the type of person, behavior and interests). Google is [generally more] expensive, but if you do the proper research with the keyword planner, you can get a good idea of what your bids will cost; [you] should have a good view of [what] the campaign(s) will convert within the first month.

Verified User

Manager in Marketing (1-10 employees)

Vetted Review

4 years of experience

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Google Ad Manager: The most powerful way to PPC!

Rating: 10 out of 10

Incentivized

April 5, 2021

Use Cases and Deployment Scope

Pros

Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.

Cons

Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.

Likelihood to Recommend

Verified User

Manager in Marketing (1-10 employees)

Vetted Review

4 years of experience