If you're serious about growth marketing, you should start with this.
Use Cases and Deployment Scope
Prior to GatedContent.com there was little control over our multiple users and how they applied their data capture solutions. These were often poorly executed, with little thought for downstream data management or data compliance. GatedContent.com is the perfect tool for us as it allows for data governance and standardization at scale. We manage a multi-lingual infrastructure it is essential in transforming data at the point of capture to allow centrally led processes (e.g., lead routing and segmentation) to function seamlessly. GatedContent.com has also allowed us to closely control and easily comply with GDPR regulations across different markets. GatedContent.com have given us the ability to roll out and manage gates/forms across the entire web environment from a single, simple-to-use platform. It is also central to our attribution model, tracking everything you'll ever need to know about the source of a contact, lead, or opportunity.
Pros
- Data standardization without complex backend processes and washing machines
- Allows for centrally led data governance at scale with no scope for end user error
- Simple to use tool for both admins and end users
- Great product support from knowledgeable team
- Supports multiple languages/cultures
Cons
- More functionality around design
- Ability to export reports
Return on Investment
- Efficiency in terms of end user time, but also in terms of moving data through the marketing and sales funnel
- Having a fully compliant database driven by predefined rules
- A fully functioning first and last touch attribution model without painful forms configuration each and every time
