Formstack Forms vs. GatedContent.com

Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).

Incentivized

GatedContent.com brings a lot to the Marketing Operations party, governance, standardization, etc, etc. but above everything else, if you're serious about growth marketing, GatedContent.com is essential in setting up a fully functioning attribution model. The best thing is that once the key data capture points are defined and built, end users don't need to worry about UTM and other key tracking parameters, they run in the background and plug into pre-exiting processes.

• Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience.
• Formstack integrates well with HubSpot, our marketing automation platform of choice.
• Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot.

Incentivized

• Buggy Updates: Formstack tends to make on-the-fly updates that break features. We run into this about once a year
• Appearance: the forms are starting to look dated compared to some of the competitors (looking at you, Typeform)
• Dynamic Data: passing data from one field to another is not-exactly doable
• Paid Add-Ons: the price for Formstack is already an arm and a leg; the fact that they have additional monthly paid add-ons is frustrating
• User Limits: user accounts barely do anything outside of 'view/edit' permissions, thus the low volume allocated seems a bit greedy at $10/user/mo for more

Incentivized

Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.

Incentivized

I give it this rating because Ali feel like just about anyone can use this. Now with 7 billion people in the work I understand that’s not the case but I feel like Formstack get it pretty simple where a majority of humans could use it and navigate through. The only reason I didn’t give it a higher rating is because I think Google Forms is a little easier to use and that it’s pretty much impossible for any product to get a 10 on usability in my opinion.

Incentivized

Easy to use for both admins and end users. The individual gate/form configuration is guided and simple with little scope for error. Admins are able to steer the configuration with mandatory fields etc. There is a comprehensive knowledgebase and a very response support team if knowledgebase doesn't cover the query.

Formstack has awesome support! They are always quick to respond and genuinely care for their clients' success. They will work with you to find a solution or let developers know about your feature request. There are a few things on the feature request forum that I wish they would implement sooner, but I am at least grateful that they give clients a space to voice their ideas and take them into consideration.

Incentivized

Very responsive and capable support team, all with excellent product and industry knowledge. Also, access to the developers if required to help support, particularly during the onboarding, set up, and testing process.

We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.

Incentivized

Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the program!

Incentivized

Eloqua, Hubspot, and Pardot, whilst not directly comparable, all have a forms solution, but these solutions become inefficient at scale and are open to user error. They can be difficult to implement across various CMS environments and aren't always easy to configure from an attribution perspective.

• Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
• Immediate response - those that submit forms receive immediate response that their form has been submitted.

Incentivized