Fidelity Active Trader Pro

Score8.9 out of 10

23 Reviews and Ratings

What is Fidelity Active Trader Pro?

Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.

Categories & Use Cases

#1 most frequent

Professional, Scientific, and Technical Services

25.0%

1 installation of 4

#2 most frequent

Transportation and Warehousing

25.0%

1 installation of 4

#3 most frequent

Other Services (except Public Administration)

25.0%

1 installation of 4

Verified User

Administrator in Human Resources (1001-5000 employees employees)

Use Cases and Deployment Scope

HSA and 401k accounts. We use the products to allow our employees to access and manage their own HSA and 401Ks without having to go through the benefits team. Fidelity offers customer support for us as well and manages 401K Contributions percentages for us then sends us a file that we then use the change our employees’ payroll contributions

Pros

Customer support
Mobile app
Contribution management
Investment advice

Cons

Basic explanations of what the functionality is for those who do not fully understand how 401ks work
Explaining the difference between Roth and traditional 401Ks
More availability for 1:1 appointments with employees

Return on Investment

Remove customer service aspects from our benefits team to allow us to focus on other aspects of benefits administration
Adds flexibility for our employees which makes them more likely to remain with us
Employees appreciate the quality of the accounts (especially HSA)

Usability

Other Software Used

Kronos Workforce Dimensions / UKG Dimensions (discontinued)

Verified User

Contributor in Human Resources (1001-5000 employees employees)

Use Cases and Deployment Scope

We recommend employees use this app to view their 401(k) and HSA portfolios. The business case is to encourage employees to be proactively keeping up with their investment accounts. Some of our employees do not have personal laptops and may not regularly use a computer at work, but they most all have smart phones.

Pros

Presents portfolio balances in an easy way to find
Presents the portfolio breakdown in an easy way to understand
Provides a quick way to buy and sell assets

Cons

There are limited tools provided to help me decide which assets to purchase and sell.
It is often difficult to find purchasable assets outside of stocks, such as options.
It is often difficult to purchase assets that are considered penny stocks, relative to other brokers.

Return on Investment

It shows our workforce we are choosing vendors that are adapting to the modern age.
It helps us solve a technological gap related to the workforce that does not have access to desktops or laptops.

Usability

Alternatives Considered

robinhood

Other Software Used

robinhood

Verified User

Administrator in Human Resources (51-200 employees employees)

Use Cases and Deployment Scope

We use Fidelity Active Trader Pro as an option for investment in our HSA and 401K portfolios

Pros

Easy to navigate website
Great customer service

Usability

Other Software Used

ADP Mobile Solutions, ADP Workforce Now

Verified User

Executive in Corporate (10,001+ employees employees)

Use Cases and Deployment Scope

Fidelity Active Trader Pro has been amazing in solving my trading and investment needs. Anytime I had a question, responses were prompt and reps were knowledgeable in their area of expertise. Highly recommend

Pros

Timely response
Knowledgeable in the trading and finance industry
Friendly reps

Cons

Better UX

Return on Investment

Reduced speed to answer calls
Increased financial knowledge of employees

Usability

Alternatives Considered

Fidelity Shoobx

Other Software Used

ADP Mobile Solutions

Edward Mun

Controller in Finance and Accounting at Haversine Funding LLC (1-10 employees employees)

Use Cases and Deployment Scope

Ability to place trades with confidence on market movement and up-to-date data. May not be comparable exactly to Bloomberg, however, this platform is great for our objectives. We are able to pull the necessary information to place trades and study the market in real-time. Allowing us to have an overview of accounts is a major plus.

Pros

Accurate Data
Ability to reach out for help
Ease of use once trained

Cons

Training is a must
Color scheme may need to be user specific

Most Important Features

Update to date data
Ability to move trading/info modules around
Allow multiple views for various securities

Return on Investment

The program has exceeded our expectations in terms of comparability to others on the market.
Objectives are met without concern.

Alternatives Considered

thinkorswim

eToro

thinkorswim

Fidelity Active Trader Pro

What is Fidelity Active Trader Pro?

Categories & Use Cases

Most Frequent Users

Professional, Scientific, and Technical Services

Transportation and Warehousing

Other Services (except Public Administration)