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Fidelity Active Trader Pro

Score8.9 out of 10

23 Reviews and Ratings

What is Fidelity Active Trader Pro?

Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.

Great product and company

Use Cases and Deployment Scope

HSA and 401k accounts. We use the products to allow our employees to access and manage their own HSA and 401Ks without having to go through the benefits team. Fidelity offers customer support for us as well and manages 401K Contributions percentages for us then sends us a file that we then use the change our employees’ payroll contributions

Pros

  • Customer support
  • Mobile app
  • Contribution management
  • Investment advice

Cons

  • Basic explanations of what the functionality is for those who do not fully understand how 401ks work
  • Explaining the difference between Roth and traditional 401Ks
  • More availability for 1:1 appointments with employees

Return on Investment

  • Remove customer service aspects from our benefits team to allow us to focus on other aspects of benefits administration
  • Adds flexibility for our employees which makes them more likely to remain with us
  • Employees appreciate the quality of the accounts (especially HSA)

Usability

Other Software Used

Kronos Workforce Dimensions / UKG Dimensions (discontinued)

Fidelity Active Trader Pro Review

Use Cases and Deployment Scope

We recommend employees use this app to view their 401(k) and HSA portfolios. The business case is to encourage employees to be proactively keeping up with their investment accounts. Some of our employees do not have personal laptops and may not regularly use a computer at work, but they most all have smart phones.

Pros

  • Presents portfolio balances in an easy way to find
  • Presents the portfolio breakdown in an easy way to understand
  • Provides a quick way to buy and sell assets

Cons

  • There are limited tools provided to help me decide which assets to purchase and sell.
  • It is often difficult to find purchasable assets outside of stocks, such as options.
  • It is often difficult to purchase assets that are considered penny stocks, relative to other brokers.

Return on Investment

  • It shows our workforce we are choosing vendors that are adapting to the modern age.
  • It helps us solve a technological gap related to the workforce that does not have access to desktops or laptops.

Usability

Alternatives Considered

robinhood

Other Software Used

robinhood

Fidelity Active Trader Pro Review

Use Cases and Deployment Scope

We use Fidelity Active Trader Pro as an option for investment in our HSA and 401K portfolios

Pros

  • Easy to navigate website
  • Great customer service

Usability

Other Software Used

ADP Mobile Solutions, ADP Workforce Now

Great value and timely response

Use Cases and Deployment Scope

Fidelity Active Trader Pro has been amazing in solving my trading and investment needs. Anytime I had a question, responses were prompt and reps were knowledgeable in their area of expertise. Highly recommend

Pros

  • Timely response
  • Knowledgeable in the trading and finance industry
  • Friendly reps

Cons

  • Better UX

Return on Investment

  • Reduced speed to answer calls
  • Increased financial knowledge of employees

Usability

Alternatives Considered

Fidelity Shoobx

Other Software Used

ADP Mobile Solutions

Fidelity Active Trader Pro is Excellent!

Use Cases and Deployment Scope

Ability to place trades with confidence on market movement and up-to-date data. May not be comparable exactly to Bloomberg, however, this platform is great for our objectives. We are able to pull the necessary information to place trades and study the market in real-time. Allowing us to have an overview of accounts is a major plus.

Pros

  • Accurate Data
  • Ability to reach out for help
  • Ease of use once trained

Cons

  • Training is a must
  • Color scheme may need to be user specific

Most Important Features

  • Update to date data
  • Ability to move trading/info modules around
  • Allow multiple views for various securities

Return on Investment

  • The program has exceeded our expectations in terms of comparability to others on the market.
  • Objectives are met without concern.

Alternatives Considered

thinkorswim