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Feedonomics

Score7.6 out of 10

3 Reviews and Ratings

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What is Feedonomics?

Feedonomics is a full-service product feed platform that enables users to publish optimized product listings on ad channels and marketplaces, such as Google Shopping, Facebook, Amazon, eBay, and Walmart. It is a BigCommerce product since being acquired in 2021.

Categories & Use Cases

Media

Transformers for data optimization- Feedonomics adds custom transformers to optimize data at scale.
Product catalog syndication- Feedonomics helps users to synchronize product feeds to multiple marketplaces and channels.

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Reviews

What users are saying about Feedonomics.
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Feedonomics the best option for retailers and Marketers

Incentivized
Verified User
Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Feedonomics helped us to enhance and optimize our process related to catalog, DPA, ads and dynamic formats in several platforms not only in paid media but also for CRM and Affiliate Mkt. Currently we work closely with other vendors that requires a customized catalog for each initiative and Feedonomics helped us to have more presence with our products in different channels.

Pros

  • Catalog optimization
  • Product categorization
  • API Connections so easy

Cons

  • Customer service
  • Time to reply and problem solving
  • IT knowledge
  • Development and dynamic content creation

Return on Investment

  • Helped us to improve our ROAS
  • Increased our mkt channels reach
  • Granted us more options for mkt and exposure

Usability

Alternatives Considered

AVEVA Batch Management

Other Software Used

Carefeed, BackFeed+, Cleanfeed

Feedonomics Review

Incentivized
Verified User
Director in Product Management (201-500 employees employees)

Use Cases and Deployment Scope

We use Feedonomics primarily to send catalog data to marketing platforms. It is a really easy way to manipulate catalogs to meet the requirements of each marketing platform we advertise on so it saves us a lot of time and effort in catalog management.

Pros

  • Catalog Manipulation
  • Data Sending
  • Marketing Integration
  • Marketing Automation

Cons

  • User Interface
  • Catalog Management
  • Error Alerting

Return on Investment

  • Reduction in engineering time
  • Increased number of marketing platforms
  • Easy testing of new marketing platforms

Usability

Other Software Used

Amplitude Analytics, Rudderstack, Meta Business Manager

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