TrustRadius Insights for Experiture Marketing Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Easy Navigation: Many users have found it very easy to navigate through the platform, allowing them to quickly access the features they need without any confusion or difficulty.
Excellent Communication and Recommendations: Reviewers appreciate the communication, information, and helpful recommendations provided by Experiture. The company's team is always available to share creative ideas and engage with users and their clients to deliver the best possible solutions.
Seamless Integration with Other Tools: Several users have been impressed with Experiture's ability to seamlessly integrate their email marketing platform with other tools and functionalities required for their customized acquisition program. This has allowed them to streamline their workflow and maximize efficiency.
The lines between marketing and sales functions in our organization are blurred. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. The entire campaign creation process is graphical and intuitive.
Pros
The user interface is very accessible.
The campaign designer is logical and intuitive.
Robust capabilities for complex campaigns.
Cons
Very difficult to assess additional room for improvement, as we are early in our experience.
Likelihood to Recommend
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
As the creators of the proprietary Customer Acquisition Program, The 7-Step Program, working hand-in-glove with a company like Experiture and customizing their platform for our requirements was critical.
The 7-Step Program is a sophisticated multichannel marketing approach that requires multiple steps (touches) to be deployed at critical intervals, Experiture made that process including - custom e-mail dissemination seamless; creation of GURLS and QR Codes for print along with a powerful reporting system easy to create; easy to deploy and included tools to measure the results!
Pros
We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Cons
Hum, well I guess when we first approached Experiture, our firm had great ideas and lofty visions for our 7-Step Program and how we thought it could be designed. However, looking back 2 years ago and understanding the true complexity of our 7-Step, we quickly realized that if you're not ready with schematics, basic designs and all the logistics before hand, the process can be overwhelming.
When we starting working much closer with the team at Experiture, drawing from the vast knowledge they have in multiple vertical-markets it made the process and success that much greater for our 7-Step Program.
Likelihood to Recommend
We needed to find a custom e-mail dissemination platform for our firm that could be integrated into our multichannel process. We interviewed several companies, most offered "similar" platforms, but what quickly become apparent, was that we really needed a company we could work with closely that was committed to our success and the success of our clients.
We sat with the Experiture Team, shared our 7-Step Program; told them what are needs and challenges where for this program to be successful; the results we expected and they simply rolled up their sleeves and went right to work.
In fact, you would be hard pressed to find a group that supports clients goals, shares creative ideas and assists in design and implementation!
The Experiture program was selected on the basis of its stunning precision in terms of automation through a machine intelligence like approach. It addresses the problem of overcoming how to reach a new customer not familiar with a service or product where there is no relationship for our consulting business. We found their outbound drip campaign to be highly effective in developing new client prospect interest for several innovative service offerings. The high quality outbound campaign we ran on multiple occasions was virtually indistinguishable from a personal e-mail. The net effect of the personalization translated into multiple calls, presentations and proposals reaching the seven figure category.
Pros
The program does the work automatically.
Responses come in to your inbox as replies to e-mails and the dialogue is started.
Provides an easy way to overcome barriers to market entry.
Likelihood to Recommend
Experiture is well suited for establishing an immediate rapport where there is absolutely no client relationship.