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Emma by Marigold

Score9.4 out of 10

72 Reviews and Ratings

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What is Emma by Marigold?

Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

Categories & Use Cases

Media

Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.
Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.
Screenshot of a display of account activity, email performance and recent mailings in one place right after login.
Screenshot of insights on the go using Metric, the included iPhone and Android app.
Screenshot of response results that give insights into what's working and provide next steps.
Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.
Screenshot of automations to keep marketing personal.

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Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.

Key Features

Learn about the best (and worst!) features Emma by Marigold has to offer, as determined by TrustRadius' reviewers.
Based on 72 ratings of Emma by Marigold's features
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Top Performing Features

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.4

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.9

Areas for Improvement

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.3

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

Reviews

What users are saying about Emma by Marigold.
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This software is EASY PEASY!

Incentivized
Rebecca Cooke-RodriguezView profile
Events, Marketing and Office Manager in Corporate at BOND DEALERS OF AMERICA (1-10 employees employees)

Pros

  • User friendly
  • Economically priced for small companies

Cons

  • More widget options
  • Better customer service for basic users

Return on Investment

  • Increased event attendance
  • Increased membership involvement

Alternatives Considered

Constant Contact and Mailchimp

Other Software Used

Cvent Event Management, Adobe Acrobat DC, Adobe Photoshop, Adobe Illustrator CC

Enterprise-Level Multi-Location Email Platform That Works

Incentivized
Aaron MetzgerView profile
Founder in Marketing at CATAPULT.digital (1-10 employees employees)

Pros

  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed

Cons

  • Getting started with the platform really requires Emma support, which costs money. If you're an enterprise client, the setup costs can be steep.
  • Automated work-flows aren't a simple to create as some platforms that focus heavily on that.
  • The CMS aspect of the platform is a little weak and probably not a great fit for SAAS or B2B clients

Return on Investment

  • Overall, the client I worked with saw a substantially monthly savings moving to Emma
  • Currently we're working to build more robust marketing sends, which are experiencing great deliverability and engagement
  • Overall, any emails are better than no emails. For the application we're currently using, we're seeing great results building a new platform from the ground up.

Alternatives Considered

MailChimp, Constant Contact, SendGrid Marketing Email and HubSpot

Other Software Used

MailChimp, Constant Contact, SendGrid Marketing Email

Emma is Ebullient!

Incentivized
Sarah BandyView profile
Executive Director in Marketing at Youth Empowerment through Arts and Humanities (1-10 employees employees)

Pros

  • Templates are easy to use. This functionality makes it super simple to make newsletters that look professional.
  • Managing the email lists is great. You can input email addresses easily.
  • I love the Lightbox on our home page of our website that automatically funnels email signups into a new list.

Cons

  • The categorization of email addresses is sometimes clumsy. I could potentially go in and recategorize, so that's not necessarily their issue, but it does have to be done individually as far as I can tell.
  • I'm usually kind of confused by the rating of the email after its sent. We get mid-range results. I know that I could probably take a video course in order to figure out how to improve the emails to have a better rating.
  • Sometimes our emails do go to Spam filters but not often.

Return on Investment

  • We've definitely gotten more back than we have put in on the purchase of Emma.
  • The time investment of designing the newsletter is definitely worth it - it's a quick way of reaching thousands of our supporters.
  • We have a non-profit rate, so it's a low investment for us and is a fantastic one.

Alternatives Considered

MailChimp

Other Software Used

Google Analytics, Kindful, SalesOutlook CRM

Emma makes email automation simple

Incentivized
Stefanie CashView profile
Digital Marketing Manager in Marketing at Caradonna Adventures (11-50 employees employees)

Pros

  • Segmentation
  • Automation
  • Easy A/B testing

Cons

  • Landing pages
  • Signup forms
  • Integrations

Return on Investment

  • ROI
  • Easy list management
  • Growth

Alternatives Considered

Act-On Software

Other Software Used

Microsoft 365 Business, Google Analytics, Facebook for Business

Usability

Nonprofit Email Marketing Made Simple & Stunning

Incentivized
Lauren LloydView profile
Communications Specialist at Freelance Writer (11-50 employees employees)

Pros

  • As a nonprofit organization, we need the ability to automate email series for new subscribers and donors to further educate them on our mission, thank them for their support, and keep them engaged. Emma’s automated email tools make this so easy to set up.
  • We love how simple Emma makes creating e-blasts, as well as building and saving templates for future use.
  • Emma’s resources are incredible. They’ve taken the time to compile brilliant guides on everything you could possibly wonder about email marketing.

Cons

  • We have struggled with Salesforce integration and would love to see this ironed out.
  • The mobile and desktop views differ greatly on some of our templates, making it challenging to craft a design that works across all platforms.
  • While we love Emma’s simplicity, it would be nice to have more customization options at our fingertips.

Return on Investment

  • Emma has helped us fundraise via email, which is crucial to our nonprofit organization.
  • We have lost a lot of time—and money—navigating the problematic Salesforce integration.

Alternatives Considered

MailChimp and Constant Contact

Other Software Used

Basecamp

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