The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Cat avg: 8.7
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Cat avg: 7.9
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Cat avg: 8.4
Users can create custom reports.
Cat avg: 7.4
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Cat avg: 7.5
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 7.6
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Cat avg: 7.7
Using software to manage lists, send emails, automate email campaigns, and track results.
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Users can create custom reports.
Category average: 7.4
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Users can test dynamic content prior to launching a campaign.
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Users can easily optimize emails and landing pages for mobile devices.
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
This involves creating, filtering, editing, merging and de-duping lists of contacts.
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
The software offers pre-built reports with metrics standard to the category.
Users can create custom reports.
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
This gives marketers the ability to assign individuals to review an email from within the email marketing software.
