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Ecwid by Lightspeed

Score10 out of 10

19 Reviews and Ratings

What is Ecwid by Lightspeed?

Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any time, anywhere.

Media

Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.
Manage your Ecwid store wherever you are from your mobile device.
Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

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Top Performing Features

  • Product catalog & listings

    Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.

    Category average: 8.3

  • Mobile storefront

    Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.

    Category average: 7.9

  • Website integration

    Integrates with an existing company website or blog.

    Category average: 8.2

Areas for Improvement

  • Personalized recommendations

    Display or recommend certain products depending on the customer’s identity or shopping/browsing history.

    Category average: 7

  • Custom functionality

    Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

    Category average: 7.9

  • Bulk product upload

    Admins can upload products in bulk using spreadsheets.

    Category average: 7.5

Ecwid by Lightspeed Your Friend for E-commerce

Use Cases and Deployment Scope

We use Ecwid by Lightspeed as our E-commerce solution to sell our products online. Ecwid by Lightspeed is integrated to our company website and helps us sell our merchandise.

Pros

  • Easy To Setup
  • Easy to navigate and use
  • User friendly interface
  • Great Customer service

Cons

  • Integrate use of Ai

Return on Investment

  • Great check out experience for customers shopping.
  • Ease of use for customer interactions on website.
  • Great product showcase.

Usability

Other Software Used

Framer, Adobe PhotoShop, Adobe Illustrator CC

A Happy Homestead with the Help of Ecwid!

Pros

  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.

Cons

  • This may be due to my own lack of savvy, but I still have yet to figure out how to deal with managing stock levels a single product listing with multiple varieties (scents, sizes, colors)
  • I'd like to be able to connect my Venmo business account for a payment option
  • I'd like to be able to integrate my account with shipping service PirateShip

Return on Investment

  • We wouldn't be functioning as an online seller at all if it weren't for Ecwid
  • Being able to offer local pick up has provided increased sales
  • We don't have to focus solely on wholesale accounts (which drastically cut our profits)

Alternatives Considered

Squarespace

Other Software Used

Squarespace, Pirate Ship, Canva

Usability

Easy to use, very useful service.

Pros

  • Easy to use, once set up, anyone can easily add stock.
  • Categories are nicely designed too
  • Postage is made easy, not a worry on over the top instructions.
  • More advanced options if you have someone able to do it.

Cons

  • You could add more elements to the design aspect, make it more unique.
  • Some things are difficult to find, some options take a while to get through.

Return on Investment

  • We have seen a much bigger uptake in online sales since using the site.
  • This has led to new products being recruited as sales keep up pace.

Usability

Nothing to drone about here.

Pros

  • Website access
  • Forms of payment
  • Updates sent out regularly

Cons

  • More access to placing products with Christmas, Easter, New Year discounting
  • Instant price drop
  • Be allowed to change icons banners much easier

Return on Investment

  • Meet as many users
  • Keep products current and of value
  • Allowing more use of Wordpress

Alternatives Considered

MicroDrones

Other Software Used

360dialog WhatsApp Business API, Alibaba Cloud Application Real-Time Monitoring Service (ARMS), GoDaddy Social (Main Street Hub)

Usability

My Boss is Sooo Happy

Pros

  • Works with Clover and Wix
  • Allows images to be uploaded
  • Offers product options and variations

Cons

  • Include product variations when exporting inventory

Return on Investment

  • Members can now place orders online and pick up curbside
  • Makes customers happy
  • Makes my boss super happy

Usability