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Echobox Social

Score9.6 out of 10

104 Reviews and Ratings

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What is Echobox Social?

Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI.

With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails.


Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian, The Telegraph, El País and Le Monde.


Echobox Social

✓ Mitigate Facebook algorithm changes. Echobox constantly monitors changes to Facebook’s Newsfeed so users are the least affected

✓ Unique to an audience. Every audience is different - Echobox learns from content, readers and social pages

✓ Perfect timing decisions. Echobox has an understanding of Facebook based on almost a million posts made every month

✓ Night-time and weekend posting. Schedule posting at optimal times over weekends and nights or have Echobox select and post content automatically

✓ A/B Testing. Tests different headlines, messages, images or videos to find what engages an audience most effectively


Echobox Email

✓ Generates emails and newsletters in seconds optimized to increase open rates and click rates

✓ Saves time and remove the guesswork from designing and building emails

✓ The AI attempts to maximize open rates and click rates by personalizing content, choosing send times, templates and content ordering for each individual subscriber

✓ Echobox automatically A/B tests different template layouts for each email

✓ Uses RSS feeds to populate different newsletters or even different sections of the same newsletter

Categories & Use Cases

Reviews

What users are saying about Echobox Social.
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A time-saving and AI-powered social media scheduling tool

Thomas Cserep
Associate Editor, Audience Engagement in Social Media at Devex (51-200 employees employees)

Use Cases and Deployment Scope

We use Echobox Social to schedule posts on several different social media platforms. The tool allows us to automate postings on different channels, saving our social media team invaluable time on a daily basis. The AI-powered software within Echobox Social means that posts go out at optimal times in order to maximise their reach and engagement.

Pros

  • Automating social media postings
  • Publishing social media posts at optimal times
  • Integrating new features based on client requests

Cons

  • Better social media analytics
  • Social listening
  • Integrating ad data into its analytics

Return on Investment

  • Echobox Social saves our social media team invaluable time to work on more labour-intensive projects.
  • We are able to post on more social media platforms than before.
  • We are noticing more engagement on our posts.

Usability

Alternatives Considered

Sprout Social

Other Software Used

monday.com, Vizard.ai

Buyer Beware

Chris Rausch
Publisher in Corporate at Cape Gazette (11-50 employees employees)

Use Cases and Deployment Scope

We use Echobox to facilitate content from our website to Facebook and X. We were told the software would pay for itself by virtue of increased referral traffic, however that traffic has decreased since we initially began using the service in 2022.

Pros

  • Saves Time

Cons

  • Customer Service
  • Communication to Customers
  • Ethics

Return on Investment

  • We are losing money using Echobox. It does not provide the referral traffic necessary to make the cost of the software worthwhile.

Usability

An excellent social media tool for publishers

Verified User
C-Level Executive in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

At eCycle, we adopted Echobox Social to optimize the distribution of our content on social media, increase engagement with our posts, and expand the audience of our website. The tool has proven to be essential for the publication flow of our content, employing an intelligent approach to determining the best times, types of content, and captions. In addition to simplifying the process, it has delivered excellent results.In a short time, we have observed improvements in both reach and engagement on social media, as well as increased traffic generated, especially from our newsletters, which are now also automated. This automation enables our team to concentrate on strategic tasks that are essential for the business.The dashboard is intuitive, and the implementation was quick. The support team is extremely attentive and always available. Without a doubt, Echobox Social is worth every investment!

Pros

  • Automated Publishing
  • Automation of Newsletters
  • Optimizing Posting Schedule
  • Audience Engagement
  • Centralized Management

Cons

  • Instagram posts
  • Twitter threads schedules
  • Multiple replies to social media posts

Return on Investment

  • Time and Resource Savings
  • Increased Engagement
  • Insights for Content Strategy

Usability

Alternatives Considered

Echobox Social and Echobox Email

Other Software Used

Intuit Mailchimp, Hootsuite

An excellent social media tool for publishers

Incentivized
Laura Colledge
Head of Marketing in Marketing at The Stage Media Company (51-200 employees employees)

Use Cases and Deployment Scope

We have been using Echobox Social for a year to manage our social media output across X, Facebook and LinkedIn, across two publications.

Echobox Social is helping us solve reduced social traffic due to the deprioritisation of news content by the social platforms, and is also helping a small team increase social output and save time with what was previously more manual posting.

Pros

  • It has improved our social media team's workflow, allowing more time to focus on content creation and strategy. The RSS feed input and easy-to-use interface mean we can manage multiple social platforms effectively and efficiently.
  • By recommending articles with high virality scores that align with our reshare settings, it saves the team time and helps us optimise our content based on trending topics. The ability to easily reshare evergreen content has helped drive increased traffic to our websites, and the duplicate post function has been a really useful way of boosting our content output and social performance.
  • The Echobox Social team are always really quick to respond to any issues we are experiencing and these are usually resolved just as quickly.

Cons

  • We would like the ability to add ALT text for image posts on X and schedule threads on X.
  • We have also suggested some improvements to the analytics, such as the ability to export each channel individually, and the ability to export analytics by post classification.

Return on Investment

  • Increased traffic from social channels
  • Increased views and engagement from other channels due to Echobox Social time savings allowing the team to work on content creation

Usability

Alternatives Considered

Buffer, Brandwatch and Sprout Social

Echobox allowed our employees to have more agility and quality when interacting with networks

Alexandre PelegiView profile
diretor in Corporate at diariodotransporte.com.br (1-10 employees employees)

Use Cases and Deployment Scope

We use Echobox to increase our social media traffic. We are a news site about transport and urban mobility in Brazil and we spend a lot of time posting our materials manually. We decided to adopt Echobox to automate this procedure, with the advantage of the tool choosing the best location to ensure more engaged reading, which allows us to increase our website's audience. Thanks to the use of Echobox, initially on Facebook, in the first three months we saw a 20% growth in our traffic, which led to an increase in visitors to our website by around 12%

Pros

  • Tool is intuitive
  • Enables seamless management of social networks
  • Provides data to evaluate our audience growth
  • Echobox support team is responsive

Cons

  • For Twitter we believe that the tool can be improved
  • The procedure for qualifying news could be broader, with more possibilities
  • Biweekly evaluation meetings with support team

Return on Investment

  • Positive: 20% growth in our Facebook audience in three months
  • Positive: Increased visibility on Facebook brought more readers to our news site
  • Negative: pricing in dollars makes it difficult to plan expenses in the medium and long term

Alternatives Considered

Hootsuite

Other Software Used

SiteGPT.ai

Usability

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