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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Echobox Social

    Score9.7 out of 10
    N/AEchobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…N/A
    Pricing
    BufferEchobox Social
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    No answers on this topic
    Offerings
    Pricing Offerings
    BufferEchobox Social
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.
    More Pricing Information
    Features
    BufferEchobox Social
    Publishing
    Comparison of Publishing features of Buffer and Echobox Social
    Feature
    Buffer
    8.6
    68 Ratings
    7% above category average
    Echobox Social
    -
    Ratings
    Content planning and scheduling9.068 Ratings00 Ratings
    Content optimization8.061 Ratings00 Ratings
    Workflow management8.857 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Echobox Social
    Feature
    Buffer
    8.3
    63 Ratings
    5% above category average
    Echobox Social
    -
    Ratings
    Campaign success analytics8.363 Ratings00 Ratings
    Account management
    Comparison of Account management features of Buffer and Echobox Social
    Feature
    Buffer
    9.0
    65 Ratings
    12% above category average
    Echobox Social
    -
    Ratings
    Role-based user permissions & privileges9.052 Ratings00 Ratings
    Mobile access9.062 Ratings00 Ratings
    User Ratings
    BufferEchobox Social
    Likelihood to Recommend
    8.8
    (88 ratings)
    9.7
    (74 ratings)
    Likelihood to Renew
    8.0
    (14 ratings)
    9.4
    (4 ratings)
    Usability
    9.0
    (24 ratings)
    8.4
    (12 ratings)
    Availability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.1
    (23 ratings)
    9.8
    (20 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    9.0
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferEchobox Social
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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    Echobox
    Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.
    Incentivized
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    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
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    Echobox
    • Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
    • I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
    • Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful
    Incentivized
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    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
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    Echobox
    • Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
    • Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
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    Echobox
    Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!
    Read full review
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
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    Echobox
    Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.
    Read full review
    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
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    Echobox
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
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    Echobox
    No answers on this topic
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
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    Echobox
    When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
    Incentivized
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    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
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    Echobox
    You just have to keep in mind that it can take a day or two to have the set up of an account all done.
    Read full review
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
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    Echobox
    Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.
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    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
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    Echobox
    No answers on this topic
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Echobox
    • Higher click-through rates on articles shared to social.
    • An increased volume of social posts across all pages through automation, leading to more eyes on more articles.
    • Automation has led to more time for other tasks.
    • Digital subscriptions have increased steadily since implementing Echobox.
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics