We use Dynamic Yield to improve our site using A/B testing and analyze audiences based on user action. Based on our findings we hope to create a better experience for our users and help improve our site for its business needs. It's used solely by our department. Dynamic Yield addresses our need for personalization.
Pros
A/B testing
Audience Analysis
User Interface
Cons
Little easier out of the box solutions
Better docs for API
More insightful practices used by other companies
Likelihood to Recommend
Dynamic Yield is well suited for all sites that have a large amount of traffic. By creating a personalization for specific users you will have a better chance of converting leads which is ultimately the goal for almost all websites.
VU
Verified User
Technician in Marketing (Building Materials company, 1001-5000 employees)
