D&B Hoovers as a functional preliminary company research tool
Use Cases and Deployment Scope
Pros
- Corporate family trees
- Revenues
- Employee counts
- Company location
- Credit overview
Cons
- Additional company locations, notably manufacturing footprint
- Past years of review growth or decline
- Deeper industry overview
Return on Investment
- Cut time spent on client research significantly
- Improved efficiency of compiling prospective client lists
- Expanded scope of preliminary client research







