D&B Hoovers vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.4 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
ZoomInfo Sales
Score 7.9 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
D&B HooversZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversZoomInfo Sales
Considered Both Products
D&B Hoovers

No answer on this topic

ZoomInfo Sales
Chose ZoomInfo Sales
ZoomInfo SalesOS has a lot more features than Cognism. The US data may be better for US in ZoomInfo SalesOS; but it's hard to say as we use ZoomInfo SalesOS for our AMER based users and Cognism for EMEIA
Chose ZoomInfo Sales
Well, only seriously considered Cognism. It was a close evaluation, and price played a role, but more than anything was the Intent data. The website functionality was also a big plus for us, but the data quality in the US was comparable. International data was not superior to Co…
Chose ZoomInfo Sales
ZoomInfo is D&B Hoovers + Mailchimp on steroids and with a much better UI. The data is always up to date and the filters available to the end user are much more rich. Campaign tracking data is much easier to dissect and the templates for email campaigns are more relevant.
Chose ZoomInfo Sales
Zoominfo is easier and more seamless to use than Hoovers. Time is money. Anywhere you can save time translates into better profitability for an organization!
Chose ZoomInfo Sales
We chose ZoomInfo because they have a better reputation for having the accurate data and it was highly recommended by our peers. The insights they deliver are very valuable for us to understand which accounts are engaging.
Chose ZoomInfo Sales
these old outdated products took way too long without the results. I had many times where I had wasted time with contact and only after reaching them did I find out they were the wrong contact all along. This was very frustrating and not a good use of time or resources.
Chose ZoomInfo Sales
We live in the IT/Telephony space and 6Sense seems to be a bit stronger in their grasp of the Tech stack target companies are using, although their contact data seems a bit less accurate. Lead Forensics has always been a solid "C" to me, not really bad, not really good. …
Chose ZoomInfo Sales
I find ZoomInfo to be highly accurate with regard to revenue, employee numbers, and hierarchy data. I also like the Scoops feature. I use three databases for company data and refer to all of them several times a day to research customers and prospect companies. I find ZoomInfo …
Chose ZoomInfo Sales
I would say that ZoomInfo is stronger when it comes to individual contacts while Hoovers is a bit stronger on the overall company itself.
Chose ZoomInfo Sales
ZoomInfo stacks up against D&B Hoovers because it is easier to use. The filtering is also better in ZoomInfo and the most important thing which our team appreciates is that the quality of leads being generated here in ZoomInfo is superb and of great quality. It gives us mostly …
Chose ZoomInfo Sales
We've found that this platform outperforms all others. We've used, evaluated, or otherwise decided to pass on numerous other platforms. All of which seemingly came up short of what ZoomInfo has to offer. The drilldown ability on numerous points has proved invaluable as we …
Chose ZoomInfo Sales
Great data - full featured and highly accurate.
Chose ZoomInfo Sales
Hoovers data isn't very good. Not updated frequently enough. Demandbase is great, but too expensive.
Chose ZoomInfo Sales
ZoomInfo is better for contact level info, but D&B is better for company searches.
Chose ZoomInfo Sales
ZoomInfo has more updated and current data to use.
The bounce rate significantly decreased once we moved over to ZoomInfo.
The overall quality and depth of data seemed to be a step above the other products.
Chose ZoomInfo Sales
I like the ability to search and upload in ZoomInfo more than in Hoovers. I have found the ZoomInfo date more accurate than Hoovers. As far as company-specific information I think Hoovers has an advantage in that sense. But if you are searching for contacts ZoomInfo is heads …
Chose ZoomInfo Sales
ZoomInfo's level of detail and volume of contacts far exceeds that of Hoovers. Not even close.
Chose ZoomInfo Sales
We use ZoomInfo because of its ease of use. While D&B provides useful info, ZoomInfo still seems preferred. We also use LinkedIn as a means to cross reference.
Chose ZoomInfo Sales
Hoovers was outdated and did not have up to date info. Some leads hadn't worked there in YEARS.
Chose ZoomInfo Sales
ZoomInfo is the best solution when seeking out contact information for a large number of accounts and leads. The user interface is also the best in that they lay out the organizational structure in a way that makes sense for our prospecting needs. Furthermore, the contact …
Chose ZoomInfo Sales
ZoomInfo is much more comprehensive and easier to use than D&B Hoovers. When I used D&B Hoover's in a previous role, I was constantly dealing with outdated data, which made my role very difficult. The D&B Hoovers setup is similar to that of ZoomInfo, but it is a bit harder to …
Chose ZoomInfo Sales
The depth of the data vs. Hoovers is similar, but the accuracy seems to be better with ZoomInfo. The biggest win for me with ZoomInfo is access to Scoops.
Chose ZoomInfo Sales
I may sound like a broken record, but I would definitely rank ZoomInfo as one the best, if not the best, services offered for sales prospecting and marketing. There are definitely other great similar services and most definitely more affordable options, but the combination of …
Chose ZoomInfo Sales
Our primary target market is North America, hence the quality and quantity of data at ZoomInfo is commendable.
Features
D&B HooversZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.3
98 Ratings
7% above category average
ZoomInfo Sales
7.6
680 Ratings
2% below category average
Advanced search8.294 Ratings8.3673 Ratings
Identification of new leads7.788 Ratings7.4635 Ratings
List quality8.295 Ratings6.7661 Ratings
List upload/download8.488 Ratings7.7624 Ratings
Ideal customer targeting8.285 Ratings7.4628 Ratings
Load time/data access8.894 Ratings8.0650 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.3
97 Ratings
7% above category average
ZoomInfo Sales
7.5
674 Ratings
3% below category average
Contact information7.789 Ratings7.3673 Ratings
Company information8.697 Ratings8.3669 Ratings
Industry information8.595 Ratings6.9644 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.1
94 Ratings
9% above category average
ZoomInfo Sales
7.5
659 Ratings
1% above category average
Lead qualification process7.462 Ratings8.052 Ratings
Smart lists and recommendations7.970 Ratings7.452 Ratings
Salesforce integration7.949 Ratings8.3454 Ratings
Company/business profiles8.489 Ratings7.5625 Ratings
Alerts and reminders8.264 Ratings7.2426 Ratings
Data hygiene7.875 Ratings6.4596 Ratings
Automatic data refresh7.668 Ratings6.6515 Ratings
Tags8.756 Ratings8.0451 Ratings
Filters and segmentation8.874 Ratings8.1605 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.5
43 Ratings
24% above category average
ZoomInfo Sales
6.4
224 Ratings
15% below category average
Sales email templates10.07 Ratings6.8221 Ratings
Append emails to records9.043 Ratings5.925 Ratings
User Ratings
D&B HooversZoomInfo Sales
Likelihood to Recommend
9.4
(103 ratings)
7.8
(701 ratings)
Likelihood to Renew
9.9
(11 ratings)
9.9
(17 ratings)
Usability
8.2
(5 ratings)
8.0
(18 ratings)
Availability
9.0
(3 ratings)
-
(0 ratings)
Performance
7.0
(2 ratings)
-
(0 ratings)
Support Rating
5.7
(9 ratings)
10.0
(4 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.1
(6 ratings)
10.0
(1 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
8.7
(55 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversZoomInfo Sales
Likelihood to Recommend
Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
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ZoomInfo
I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
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Pros
Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
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ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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ZoomInfo
I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
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Usability
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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ZoomInfo
Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
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Reliability and Availability
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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ZoomInfo
No answers on this topic
Performance
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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ZoomInfo
No answers on this topic
Support Rating
Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Online Training
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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ZoomInfo
No answers on this topic
Implementation Rating
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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ZoomInfo
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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ZoomInfo
There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
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Contract Terms and Pricing Model
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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ZoomInfo
No answers on this topic
Scalability
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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ZoomInfo
No answers on this topic
Professional Services
Dun & Bradstreet
very professional
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ZoomInfo
No answers on this topic
Return on Investment
Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ZoomInfo
  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence