Customer.io

We use Customer.io to send marketing emails and newsletters to our customers and clients. We have a variety of audiences and products with very different needs (some are medical clients, others are healthcare professionals), and we send most of our communications via Customer.io. We do not use it for appointment reminders, as those are integrated in our scheduler.

• Increased schedule rates for appointments
• Increased consistent customer interaction (monthly newsletter)
• Helps us segment our audience better so we can target based on need instead of a lot of generic emails to broad audiences

Intuit Mailchimp and MailerLite

monday.com, Acuity Scheduling, a Squarespace company, Zendesk Suite

We use Customer.io to send mail, push and in-app messages to our users (active or not) with the main focus on engagement and secondly on user acquisition. Also, it allow us to integrate it to our datawarehouse and segment the users as we like

• we don't have it well measured but we believe Customer.io drives at least 30% of our acquisitions

Mailchimp Transactional Email (Mandrill)

Google Ads, Meta Business Manager, Qlik Analytics Platform

Customer.io is used as a core CRM platform in our business. The tool handles multi layered email, SMS, and other types of marketing channel campaigns for a variety of customer communications. Customer.io also has some advanced features that are used for measuring customer engagement with our campaigns and related analytics.

• We've seen meaningful revenue uplift from some of the multi-pronged comms campaigns Customer.io is capable of organizing.

Zendesk Suite and Twilio SendGrid

Zendesk Suite, Talkdesk, Snowflake, dbt

Customer.io tool is amazing for email marketing. It's very comprehensive, lets you go into a lot of detail, and is also user-friendly. I have used it to handle email marketing flows and newsletters for various clients. Since it's so complex, there's a bit of a learning curve. But after that, it's so easy to create flows that trigger at different times of the day/week or whenever a user performs a certain action. The editor is also much easier to use than some other email marketing tools I've tried.

• Workflow creation.
• Segments.
• Content editor.

• Boosted open rate and CTR thanks to easy to use AB testing feature.
• Helped generate sales for B2C customers through promotional newsletters.
• Reduced time spent on creating emails/newsletters due to how well their editor works.

Mailchimp and Twilio SendGrid

Slack, Asana, Amplitude Analytics

• More engaged members
• Better communication with our members
• Great open rates

Klaviyo, Mailchimp and Constant Contact