What is Customer.io?
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company.
Categories & Use Cases
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data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.
Product Demos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Customer.io?
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
How much does Customer.io cost?
Customer.io starts at $100.
What are Customer.io's top competitors?
Intuit Mailchimp, Iterable, and Braze are common alternatives for Customer.io.
Who uses Customer.io?
The most common users of Customer.io are from Small-Business.




